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How will Elon Musk's Twitter Move Impact Businesses? An Expert Weighs In

The billionaire has hopes to 'transform' it 'as a private company' - what does this mean for businesses looking forward? 

Power Retail By Power Retail | 27 Apr 2022
Déjà Vu? Twitter Tries Its Hand (Again) at Social Commerce

It feels like we're living in a state of constant déjà vu, as Twitter announces that is launching a shopfront for its social media platform.

Ally Feiam By Ally Feiam | 15 Mar 2022
Twitter Develops In-App Shopping Module - Will it Work This Time?

Twitter is piloting the launch of its first in-app shopping module, allowing users to make a purchase while punching out their best 140-character thoughts.

Ally Feiam By Ally Feiam | 30 Jul 2021
Kogan Tweet Draws Ire

Kogan may be a self-made multi-millionaire, but he has certainly put his foot in it this time.

By Hannah Ainsworth | 04 Apr 2018
Twitter to Allow Location Sharing for Direct Messaging

Bringing virtual customer service to the next level, Twitter aims to make it easier for retailers to turn negative Twitter rants around and deliver a positive online interaction for their customers.

Myer Shop Straight From the Catwalk Online

In a global first, Myer teamed up with Twitter to be the first department store anywhere to leverage live 360 video on Twitter, to broadcast its Autumn Winter Fashion Launch, where customers could 'see now-buy...

Square Launches APIs for e-Commerce in Australia

Square have announced its new Build with Square payment APIs in Australia, empowering online and offline businesses with payment solutions to service omnichannel needs.

Power Retail By Power Retail | 18 Jan 2017
Square Unveils New Contactless Payment Reader

Global payments technology company Square launched its new contactless + chip card reader in Australia today, which may help bridge the gap with retailers who aren’t yet optimised for contactless payments.

Snapchat Opens Door to Ad Targeting

Snapchat announced three new features that will give brands further reach to target consumers. The mobile app is pushing ad targeting.

Pinterest Ramps Up Social Commerce Offering

Pinterest appears to be committing to social commerce, adding a shopping cart, enhanced search functionality, and expanding its Buyable Pins to desktop.

By Julian Thumm | 30 Jun 2016
Twitter Kills Off Buy Buttons

Twitter has officially ended its experiment with social commerce, announcing that it is canning its buy buttons and product pages.

By Julian Thumm | 27 May 2016
Snapchat to Move into E-Commerce

A Snapchat board member has stated that shopping will soon be coming to the social media platform, with Snapchat looking to get in on social commerce.

By Julian Thumm | 22 Feb 2016