Freshly Squeezed: 03.10.19

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By Published On: October 3, 20190 Comments

Salesforce predicts a 13 per cent sales growth in the holiday season and Bobbi Brown is entering the Italian market. Get a healthy dose of news as we uncover the day’s top stories in e-commerce and retail.

Australian Geographic Ends Licensing Agreement with Co-Op

The licensing agreement between Co-Op and Australian Geographic has come to an end. Jo Runciman, Managing Director of Australian Geographic advised that the end of the exclusive agreement with the Co-op Bookshop would return full control of the much-loved brand to Australian Geographic at a time when it is enjoying strong growth. Since its acquisition by Bue Ant Media in 2018,  Australian Geographic has launched a speakers’ bureau, an e-commerce platform and the Talking Australia podcast. Currently, the retailer has touring exhibition partnerships with both the South Australian Museum and the National Museum of Australia

Salesforce Forecasts 13 Per Cent Holiday Growth

Salesforce has predicted that retail sales will grow by 13 per cent during the holiday period. With Cyber Monday, Christmas and the likes of Click Frenzy taking over the retail scene in the next couple of months, Salesforce is forecasting an uplift across retail. “With Thanksgiving falling later in the year, shoppers have six fewer days between Cyber Week (Nov. 25-Dec. 2) and Christmas to make their holiday purchases,” said a Salesforce spokesperson. “This will result in revenue being more evenly distributed throughout Cyber Week.”

“Especially as we head into a holiday shopping season that is six days shorter than last year, quick deliveries and easy returns will be a shopper expectation,” explained Rob Garf, the Vice president of Industry and Insights at Salesforce. “In fact, according to our upcoming Connected Shoppers Report, 52% of shoppers reported that free or expedited shipping will influence their holiday purchases this year.”

Bobbi Brown Debuts in Italy

Makeup brand, Bobbi Brown, has debuted in Italy via its e-commerce site. The brand will sell a limited collection of its cosmetics and fragrances on its online platform, which is specifically targeted to the Italian market. “We’ve always wanted to be here because the consumers are in love with the brand and we’ve had a lot of people expressing strong interest,” explained Sandra Important, the World President at Bobbi Brown. “However we actually needed to verify it was the precise timing when it comes to our distribution mannequin and that we had the suitable channels.”

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