Freshly Squeezed: 09.08.19

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By Published On: August 9, 20190 Comments

Salesforce appoints new CEO and Bloomingdales launches an online subscription service. Get a healthy dose of news as we uncover the day’s top stories in E-commerce.

Bloomingdales Launching Online Subscription Service

Bloomingdales is launching its first online subscription service, My List at Bloomingdales. For a $149 monthly fee, subscribers will have access to hundreds of pieces of clothing, from which they can pick ten items they wish to rent. They will also have priority access to the items they want to rent, and each item available will go through an ‘an extensive cleaning and care process’.

“Urbanisation has led to people living in smaller homes or apartments with limited space for clothes. Netflix has changed the way we consume movies, while Uber and Airbnb have made it second nature to share our car rides and our homes. Fashion is no exception, and our customer is no exception — she wants variety, discovery and experience,” explained Denise Magid, Bloomingdales’ Executive Vice President. My List at Bloomingdales launches in mid-September.

Officeworks Named One of Australia’s Most Innovative Companies

Officeworks has been named one of the most innovative companies at the AFR BOSS Most Innovative Companies List for 2019. The office supply retailer launched a partnership with Google Assistant to help customers find the products they’re after by simply saying ‘OK Google’, along with the product they wish to order (i.e. paper, water, rubber bands, etc.) Officeworks would send the customer the link to the order, along with an appropriate time for delivery.

“I’m thrilled that Officeworks has been acknowledged as a business that fosters a culture of innovation. We’re focused on helping make bigger things happen for our customers and growing our business to better meet their needs as their expectations change,” said Sarah Hunter, Officeworks’ Managing Director. “We have a history of innovation and listening to our customers, being responsive to their needs. This means we’ve always stayed on top in terms of our range and relevance. We put ourselves where we believe they expect us to be, whether that’s online, in-store, or with new technologies such as voice.”

Salesforce Appoints New CEO

Salesforce has appointed Pip Marlow as the new CEO for Australia and New Zealand. Ms Marlow previously worked with Microsoft Australia for 21 years, with five of those years as its local Managing Director. “Pip is one of the most well-respected business leaders in Australia and New Zealand,” said Marc Benioff, Chairman & co-CEO and Keith Block, co-CEO. “We are thrilled to welcome her to Salesforce to lead us into the next chapter of growth and customer success in the region.”

“I’m really excited to be joining the Salesforce team,” said Ms Marlow. “I’ve always looked to lead and learn from companies who have strong values and passion for their people, customers and innovation – Salesforce builds on this. I look forward to working with the Salesforce team to transform the connections companies have with their customers and communities.”

Catch up on yesterday’s Freshly Squeezed news here.

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