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Freshly Squeezed: 09.10.19

Reading Time: 2 mins
By Published On: October 9, 20190 Comments

Drunk Elephant is acquired by Shiseido for $845 million and BigCommerce announces a new partnership. Get a healthy dose of news as we uncover the day’s top stories in e-commerce and retail.

Shiseido Acquires Drunk Elephant for $845 Million

Shiseido has acquired Drunk Elephant for $845 million. The ‘clean skincare’ company was established in 2012 and has become a staple and cult brand amongst skincare lovers. The Japanese conglomerate, Shiseido, made a 100 per cent stake to the company, in an effort to diversify its global presence. “Drunk Elephant will be able to leverage Shiseido’s global platform and resources to expand into new and existing markets both in the Americas and internationally including Europe and Asia,” said Shiseido in a statement.

“Shiseido’s Global Innovation Center and Digital Center of Excellence will provide a wealth of expertise and a unique support network, maximizing Drunk Elephant’s opportunities for growth and development across all channels.”

BigCommerce Partners with Deity

BigCommerce has announced a partnership with DEITY. This collaboration aims to give BigCommerce merchants the ‘ability to use Progressive Web Apps (PWAs) to deploy highly-engaging, native app-like experiences’ on desktop and mobile devices. “We built DEITY Falcon with the F.I.R.E principal in mind – Flexible, Integrable, Reliable and Extensible – to give merchants the total freedom and opportunity to build what they need without any limitations. By combining BigCommerce’s open SaaS headless platform as the core back-end e-commerce engine and DEITY Falcon as the PWA front end, enterprise merchants can create unique, high-scalable mobile web experiences without the need to invest heavily in multiple platforms that won’t drive sales,” said Jamie Maria Schouren, Chief Strategy Officer at DEITY. “For DEITY, the partnership with BigCommerce is a logical next step in making Progressive Web Apps and headless architectures the standard of the e-commerce world. We are thrilled and excited for the future use cases we will build together.”

Campaign Monitor Launches CM Commerce

Campaign Monitor has announced the launch of its new service, CM Commerce. CM Commerce is a new product offering built from the ‘popular e-commerce platform’, Conversio. The platform aims to accelerate a business’ growth through the use of advanced email marketing and ‘helps these companies overcome the specific e-commerce challenges faced in their growth’.

“Conversio is one of the most highly rated and highly reviewed applications in the Shopify store,” said Wellford Dillard, CEO of CM Group. “Bringing them into the CM Group portfolio as CM Commerce is another step towards our strategy of having an ideal solution for every marketer and organization. With this acquisition, we now have an offering for e-commerce businesses at each stage of their growth journey, beginning with CM Commerce and continuing with Sailthru as they expand their business and increase in sophistication.”

Catch up on yesterday’s Freshly Squeezed news here.

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