Freshly Squeezed: 11.12.19

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By Published On: December 11, 20190 Comments

Harris Scarfe enters voluntary administration and the ARA partners with Facebook for deeper industry cooperation. Get a healthy dose of news as we uncover the day’s top stories in e-commerce.

ARA Announces Partnership with Facebook

The Australian Retailer Association is partnering with Facebook to create ‘deeper industry cooperation’. The connection also has the aim to ‘strengthen ties and create new ways for Australian retailers to communicate with their customers’, explains the association. “Facebook provides meaningful opportunities for retailers to reach out to customers, and our collaboration will help foster those relationships,” says Russell Zimmerman, the Executive Director of the ARA. You can read the full story here.

Officeworks Unveils New Plans to Bolster E-Commerce Growth

Officeworks is partnering with IPG Mediabrands’ agency, Reprise, to help garner further growth in its e-commerce category for 2020. The agency will work in a partnership with Initiative, who has retained the Officeworks account since 2008. The partnership with Reprise and Initiative will initiate, plan and implement acquisition strategies using paid search to drive incremental traffic and sales. Furthermore, the new goals include understanding Officeworks’ changing customer behaviour and needs, as well as ‘influencing’ shopper behaviour.

“We will be helping Officeworks and Geeks2U to connect with growth audiences through what makes the Officeworks’ and Geeks2U experience unique for them,” explained Dr Grace Liu, CEO of Reprise Australia, in a statement. You can read the full article here.

Harris Scarfe Enters Voluntary Administration

Harris Scarfe is entering voluntary administration. The retailer, who was acquired by Allegro Brands only three weeks ago, has appointed Deloitte Restructuring Services to handle the administration. The three partners who will handle the deal are Vaughan Strawbridge, Kathryn Evans and Tim Norman. Last month, Greenlit Brands sold the department store retailer to Allegro Brands, along with Best & Less, which was finalised on December 2nd, according to ASIC records. “Given the lack of profitability, the directors formed a view around the business and then appointed voluntary administrators,” Vaughn Strawbridge told AFR. “There are challenges in the business – we’ll look at how can we maximise the attractiveness of the business and set it up for success.”

Catch up on yesterday’s Freshly Squeezed news here.

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