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Freshly Squeezed: 12.11.19

Reading Time: 2 mins
By Published On: November 12, 20190 Comments

Australia's biggest online sale, Click Frenzy, starts at 7 pm tonight and Uber is launching a loyalty program. Get a healthy dose of news as we uncover the day’s top stories in e-commerce and retail.

Click Frenzy Begins Tonight

Australia’s largest online sale, Click Frenzy, is launching at 7 pm this evening across the country. With more than 300 retailers participating, the 29-hour sale will offer discounts on items up to 99 per cent off. Since its inception in 2012, Click Frenzy has helped bolster further revenue for Aussie retailers. Earlier this year, Click Frenzy Mayhem experienced a rise in visitor numbers to 1.1 million, which is an increase of 46 per cent.

Aussie retailers expecting an influx of online sales in the lead up to Christmas must maximise the convenience for shoppers ordering online. They need to make sure that they have an easy and fast returns process. If retailers are selling online and have physical stores, they should enable customers to buy online and return in-store. This has the added benefit of being able to cross-sell or upsell the customer while in-store and if they update their inventory quickly, it means they can resell the returned item quicker maximising sales profits,” explained Graham Jackson, CEO, Fluent Commerce. Some of the brands that are taking part in the Click frenzy Go Wild! sale include MyDeal, Catch, Boohoo, Myer, Rebel Sport and many others.  Click Frenzy begins at 7 pm AEST and will last for 29 hours. Find out more about Click Frenzy here.

Uber Launches Loyalty Program

Uber is launching a new loyalty program for its users. The platform includes discounts, point-based rewards and varying tiered membership levels. There are four levels that are on offer include Blue, Gold, Platinum, and Diamond – points can be earned through using the Uber App as well as its counterpart, Uber Eats. For every dollar spent on the food delivery service, users will earn a point.

For those in the Gold tier, they can earn 10 per cent off their Uber Comfort rides – this level is only applicable after earning 500 points. Those in the Platinum and Diamond tier levels can enjoy a  priority airport service and prie protection for UberX. “Choose the 2 places you ride between the most. During busy hours, when prices may be higher, you’ll be protected above a certain amount going either way,” the site explained.

Singles Day Smashes Records

Alibaba Group’s Singles Day has smashed records. The sales event, which takes place on November 11th, recorded more than $80 billion in sales on both Alibaba and JD.com. Singles Day began with a performance by Taylor Swift, with live-streaming of more than 1,000 participating brands. The sales event is now bigger than Cyber Monday and Black Friday combined.

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Click Frenzy’s Go Wild sale takes place on November 12th and will run for 29 hours. Shoppers can browse through thousands of deals and once they’re ready to make a purchase they will be linked through to the relevant retailer to complete their purchases.

DisclosureClick Frenzy Pty Ltd is owned by Global Marketplace, the parent company of Power Retail.

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About the Author: Power Retail

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