Freshly Squeezed: 16.12.19

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By Published On: December 16, 20190 Comments

CommBank launches Rewards Program and ASOS signs with the Ellen MacArthur Foundation to reduce plastic waste. Get a healthy dose of news as we uncover the day’s top stories in e-commerce.

ASOS Signs with Ellen MacArthur Foundation

ASOS has signed with Ellen MacArthur Foundation’s New Plastics Economy Global Commitment. The commitment is ‘a global initiative rallying more than 400 businesses and governments behind a positive vision of a circular economy for plastics, in which it never becomes waste or pollution’. ASOS has set four commitments to reduce plastic packaging. These commitments include:

  • Take action to eliminate problematic or unnecessary plastic packaging by 2025 – with 50 percent of ASOS’ own-brand packaging to be eliminated by 2025, against a 2018 baseline.
  • Take action to move from single-use towards reuse models where relevant by 2025. A reusable packaging trial will commence in 2020, testing a bespoke prototype mailing bag ASOS has been developing for the past year.
  • 100 percent of packaging to be reusable, recyclable or compostable by 2025 – while ASOS packaging is already 100 percent recyclable in principle, the brand will work to make sure it is 100 percent recyclable ‘in practice’, accounting for local recycling infrastructure constraints.
  • 100 percent recycled or renewable content used in plastic packaging by 2025, with at least 30 percent of this being made up of post-consumer waste. ASOS will work to further encourage customers to return packaging back to the retailer, so it can recycle it into new ASOS packaging through a system introduced this year to ‘close the loop’ on the packaging.

CBA Launches ‘CommBank Rewards’

Commonwealth Bank of Australia is launching a rewards program for shoppers at  Coles, Myer, JB Hi-Fi, Caltex and Menulog. The rewards program, dubbed ‘Commbank Rewards Program’ allows customers to redeem cash when they purchase from the mentioned retailers. This new program aims to reward customers for their ‘everyday spending’.

“We’re excited to launch CommBank Rewards for our customers ahead of Christmas. Accessed through our number one banking app, and leveraging the Customer Engagement Engine (CEE) – combining advanced analytics, AI and machine learning – CommBank Rewards is designed to give customers relevant and personalised offers for what they regularly spend their money on. It also has a simple redemption process – it’s as easy as activate, spend money and receive cash-back,” explained Kate Crous, the Executive General Manager of Everyday Banking, CommBank.

“The majority of Australians subscribe to some kind of loyalty program, which shows consumers are on the lookout for deals year-round. With the launch of the CommBank Rewards, it’s a way to say thank you to our customers by giving them something tangible back for banking with the Commonwealth Bank in a way that benefits them financially.”

Open Pay to List on ASX Today

OpenPay was listed on Australia Stock Exchange (ASX) at midday today. Listed under the name Openpay Group Ltd (ASX: OPY), it aims to raise $50 million in an IPO, supported by Shaw & Partners, with hopes to bolster further growth worldwide. This comes after its recent expansion to the United Kingdom.

Catch up on last Thursday’s Freshly Squeezed news here.

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