Freshly Squeezed: 17.09.19

Reading Time: 3 mins
By Published On: September 17, 20190 Comments

A robotic ice cream store opens in Melbourne and The Iconic release the ten most popular kidswear items on its site. Get a healthy dose of news as we uncover the day’s top stories in e-commerce and retail.

Quadrant Growth Fund Acquires 60 Per Cent of Adore Beauty

Adore Beauty has sold 60 per cent of its company to the private equity firm, Quadrant Growth Fund. This acquisition aims to help the cosmetic company grow internationally, beginning with New Zealand and expanding across English-speaking countries. “…when you’re a really fast-growing company, and you see that opportunity, to do it all self-funded can be pretty challenging,” Co-Founder Kate Morris explained. Read the full article here.

Bio-Oil Releases First New Product for 30 Years

Bio-Oil is releasing its first new product in 30 years – Dry Skin Gel. After the release of its original cult product, the Bio-Oil, the company has decided to launch its second product in the entire line. “Most of the water in traditional creams, lotions and body butters is likely to evaporate when coming into contact with your skin. It’s often what can cause the cold sensation that you feel when applying these products,” explained the company. “In a user trial conducted on dry skin sufferers, the majority said it was better than anything they had used before for dry skin.”

Robotic Retail Store Opens in Melbourne

A robotic ice cream store has opened in Melbourne. Situated in Flinders Street, the Niska ice cream bar features three robots to serve the dessert to its customers. The robots’ names are Eka, Pepper and Tony, and provide ‘meaningful interactions from the moment a customer steps into the store’. Eka’s is a robotic arm, whose skills include scooping the dessert into the cups. Tony’s expertise includes pouring the topping as the finishing touch to the ice cream. “The true reason why I am here is to serve you – the achiever, the world traveller, the one who values time and meaningful relationships. I might not have a heart, but I do get electric goosebumps whenever you pass by. Striking an emotional connection and interacting with you is what makes my existence worthy,” says Pepper’s description on Niska’s website.

“For us, ice-cream is just the beginning,” said Niska’s CEO, Kate Orlova. “We’re looking to expand the robotics into other areas of retail. The future is here, and it is exciting.” There are 16 ice cream flavours available in the Flinders Street ice cream store, with cookies and cream, rocky road and salted caramel as some of the options.

Top Ten The Iconic Kids’ Products Revealed

The Iconic has released The Iconic Kids First Birthday Trends report in honour of the line’s one-year anniversary. The ten best selling items include:

  • Adidas Originals Superstar Foundation Infant Shoe – White / Black Li
  • Converse Chuck Taylor All Star Shoe
  • Adidas Essentials 3-Stripes Full-Zip Hoodie – Teens
  • Polo Ralph Lauren Cotton Oxford Sport Shirt – Teen – White
  • Adidas Originals Superstar Foundation Pre School – White / Black
  • Rock Your Kid – Iconic Exclusive – Love Heart Faux Fur Jacket – Musk Pink & Poppy Red
  • Adidas Trefoil Hoodie – Teens
  • Rock Your Kid – Iconic Exclusive – Pirouette LS Circus Dress – Kids – Pink
  • Adidas Originals Superstar Crib Boys – White / Black
  • Adidas Superstar Foundation Grade School Shoe

“We couldn’t be prouder of our Kids category, which has gone from strength to strength in its first year. Already, we’ve on-boarded over 100 leading kidswear brands, which sit alongside the thousands of brands across our Women’s, Men’s, Sport, Designer, and newly launched SneakerHub, categories. This unparalleled offering makes The Iconic truly the one-stop shopping destination for Australian families. With orders delivered in as little as three hours in Sydney and next day for most of Australia, Iconic shoppers are free to spend more time with kids and less time in-store – just another way we’re living up to our purpose of liberation,” explained Mareile Osthus, Chief Category Management Officer at The Iconic.

Catch up on yesterday’s Freshly Squeezed news here.

Like this story? Sign-up for the free Pulse Weekly Newsletter for more essential online retail content.

About the Author: Power Retail

Share this story!

Samuel Wood Podcast