Freshly Squeezed: 21.08.19

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By Published On: August 21, 20190 Comments

Kogan launches superannuation program and Amazon's The Drop collaborates with the Aussie influencer, Charlotte Bridgeman. Get a healthy dose of news as we uncover the day’s top stories in e-commerce.

General Atlantic Takes $2.3 Billion Stake in Morphe Brushes

Online cosmetics brand, Morphe Holdings, is having a major stake acquired by General Atlantic, for $2.3 billion. The cosmetics company was founded in 2017 and is one of the most successful online beauty brands in the past few years. “We are proud of what we have achieved through the success of Morphe Holdings and our marquee brand Morphe,” said Myles McCormick, Chief Executive Officer of Morphe Holdings. “General Atlantic’s investment will position us for our next phase of growth as we continue to grow Morphe and expand to develop a new global platform with a portfolio of next-generation beauty brands.” Recent sightings of job opportunities for a Morphe store in Melbourne has ignited fans of the cosmetics brand that a brick-and-mortar store may be opening in Australia in the coming months.

Kathmandu Enters the US Market

New Zealand apparel company, Kathmandu, is entering the US market, according to Bloomberg. The NZ brand accumulates more than $350 million annually and has seen with a 2.7 per cent increase YoY. Kathmandu will start selling its sleeping bags, parkas and other apparel at 25 REI and Walmart-owned Moosejaw stores. Moosejaw is an American retailer that’s owned by Walmart, and specialises in outdoor goods. Kathmandu, which operates 170 branded stores across Aus and NZ, expanded its supply chain to the US with the $60 million acquisition last year of Oboz Footwear.

Kogan Launches Superannuation Program

Kogan has launched a superannuation platform, Kogan Super. The partnership with Mercer (a business of Marsh and McLennan Companies) allows customers to consolidate their previous super platforms into the one, as well as any ‘lost supere’ they may have into ‘ one low-fee Kogan Super account’.

“More than ever, Australians are turning to low-cost super funds to ensure that their retirement savings aren’t being eroded over time by high fees. By leveraging our digital capabilities and delivering the superannuation needs of Australians online, Kogan Super can substantially cut annual fees for account holders,” explained Ruslan Kogan, the CEO and Founder of Kogan. “Our mission at is to bring Australians the products and services they need at some of the lowest prices in the market. We are proud to extend our financial services offerings to superannuation. Kogan Super provides a no-frills, low cost, index-based offering with low fees enabling Australians to invest and grow their hard-earned money for the future.”

Amazon’s The Drop Collaborates with Australian Influencer, Charlotte Bridgeman

Amazon’s ‘fun, innovative new shopping experience for Amazon customers ‘ The Drop, has launched its latest collaboration with Australian influencer, Charlotte Bridgeman. The Drop, which is an exclusive collection for Amazon customers, lasts 30 hours and is made-on-demand. “My collection is inspired by my every day outfits that I wear on my Instagram and everyday life: feminine yet sexy silhouettes in beautiful prints! All the pieces in my collection can be dressed up or down, and can also be worn throughout summer and into fall as the weather
starts to cool off,” Charlotte Bridgeman explained. The collection features 14 pieces and ranges from $30 – $100.

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