Freshly Squeezed: 23.10.19

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By Published On: October 23, 20190 Comments

Harrods updates its menswear department and Katy Barfield wins AFR Women of Influence Award. Get a healthy dose of news as we uncover the day’s top stories in e-commerce and retail.

Harrods ‘Re-Imagines’ Menswear Space

Harrods is introducing a new menswear department, showcasing high-end designers rather than categories. This comes as more of its social media followers show an increased interest in certain designers, of which the department store is wishing to celebrate. “From running shorts to a bespoke suit, there will be something for every man,” explained Simon Longland, the Head of Menswear at Harrods. “This project is a recognition that menswear is, [as a business overall and at Harrods], undergoing a huge transformation, and the potential is significant. The ambition is to create the ultimate menswear destination, so when the guy comes in and asks for men’s, there is one home for everything.”

The menswear department is set to unveil three key changes, where 60 per cent of the London building will eventually be ‘re-imagined’. The first phase includes the opening of a 155,000 sq ft menswear department, which opened in November 2018. The second phase included the first ‘designer room’, featuring labels like Tom Ford, Gucci, Off-White and Prada. The third phase is the introduction of a second, 19,000 sq ft designer space, but will be the ‘opposite of the first’. “It’s a very fashion-forward environment. The brands within this new space present a variety of aesthetics [and are] the directional, agenda-setting brands dominating menswear today. Some have a more streetwear DNA, some are more sartorial or even avant-garde. The Harrods customer really wants ‘fashion’,” Mr Longland explained.

Katy Barfield Wins AFR Women of Influence Award

Katy Barfield has won the Business and Entrepreneur Award at the AFR Women of Influence 2019 Awards. She is the CEO of Founder of Yume, Australia’s first commercial online marketplace for quality surplus food. Yume is a service that ‘enables food suppliers, such as manufacturers, primary producers and importers, to sell their quality surplus products at a discount online to over 2500 commercial buyers in the food service industry such as caterers, wholesalers, restaurants, hotels and event centres’.

“It is a great honour to receive this recognition, a testament to the importance of the work we are doing at Yume. We thank AFR, Qantas, Sodexo, Korn Ferry and the incredible panel of Judges for increasing awareness that there is a solution for commercial food industry waste in Australia,” explained Ms Barfield. “We’re urgently calling on all food manufacturers and primary producers to join Yume, so that we can help prevent this food, which takes time, money and valuable resources to grow, pick, pack and distribute, from going to waste.”

Kogan Introduces New Vertical Expansion

Kogan is introducing a ‘rapid new vertical expansion’ to its business model. In the last quarter, Kogan’s Gross Sales grew by 16 per cent since 2018, and Gross Profit grew by 208 per cent since 2018. “The first quarter of FY20 saw our team continue to execute our long term plan to drive better value and choice for our customers. The team delivered the launch of many initiatives that have been a focus in our business for a long time,” said Ruslan Kogan, the CEO and Founder of Kogan. “Each of Kogan Mobile NZ, Kogan Money Credit Cards, Kogan Money Super and Kogan Energy represents the entry by into a substantial and lucrative market that is ripe for disruption. The team continues to build an innovative, efficient, agile and resilient business. We are obsessed about delivering our customers better value and look forward to the key Christmas quarter with confidence.”

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