Freshly Squeezed: 24.09.19

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By Published On: September 24, 20190 Comments

H&M is changing its business model and Pinterest is rolling out a new Shop the Look advertising platform for retailers. Get a healthy dose of news as we uncover the day’s top stories in e-commerce and retail.

Sunglass Hut Fined $2.3 Million for Underpaying Staff

Sunglass Hut is getting fined for $2,3 million for underpaying its staff. The retailer will have to back-pay 620 staff members across its stores in the country. This follows similar lawsuit issues by Michael Hill, Super Retail Group and MJ Bale. For five years between 2011 and 2016, Sunglass Hut failed to agree in writing for its part-time staff overtime, which breaches the General Retail Industry Award.

“Sunglass Hut breached workplace laws and their conduct falls short of lawful obligations to their employees, and community expectations,” explained Sandra Parker, who works as a Fair Work Ombudsman. “This matter highlights that if employers incorrectly apply award conditions, it can have extensive and expensive consequences across the business for years to come. This outcome should also serve as a warning to all businesses that they need to actively check that they are paying their staff correctly.”

Zara Installs Parcel Machine in Germany

Spanish fast-fashion retailer, Zara, is testing out a parcel machine in Germany, allowing customers to click and collect items from the company’s flagship store in Hamburg. With space for 700 parcels, customers can collect their orders with no additional cost, but can only be collected when the Zara store is open. In order to receive an item, the customer must bring their collection code which is scanned upon arrival. The order will then be processed and delivered to the customer within 15 seconds. This is not the first parcel collection system that Zara has implemented – others are seen in Paris, London and Madrid.

H&M is Testing Selling External Brands

H&M will begin the test of selling external brands within its stores and online. With a recent job advertisement placed on its site, the Swedish fast-fashion retailer may be changing its business model. “We can confirm that we will start offering selected external brands and products at H&M. We will be adding a curated selection of external brands that complement the H&M offer,” explained a spokesperson for the brand. You can find the full story here.

Tryzens Creates Zip Platform for Salesforce Commerce Cloud

Tryzens has partnered with Zip to make BNPL payments faster via Salesforce Commerce Cloud. The platform aims to make it ‘faster and easier for Australian retailers’ to integrate Zip to their sites and to supercharge revenue streams and drive business growth. “Tryzens’ cartridge gives retailers easy access to another innovative payment solution. With Zip, retailers can offer more payment options and reach new customers, supporting them to grow,” said Fran Ereiera, the General Sales Manager and Solution Delivery at Zip. You can find the full story here.

Pinterest Launches ‘Shop the Look’ Ads

Pinterest has launched its first Shop the Look ads, which allows businesses to integrate ads within a user’s Pinterest feed. The platform enables a retailer to upload an entire catalogue within the platform, with direct links to its site. Pinterest has already enabled us to inspire consumers across Europe to consider Leroy Merlin for home ideas. Because of the open mindset of the audience on Pinterest who are looking for ideas of what to try and buy next, we were eager to explore more shopping features to help customers take their home projects from inspiration to action. So far, Pinterest’s shopping features have increased traffic to our site, leading to more engagement and potential purchases,” explained Tatiana Okutina, the Head of Communications and Home Improvement Project at Pinterest. You can find the full story here.

Catch up on yesterday’s Freshly Squeezed news here.

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About the Author: Power Retail

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