Freshly Squeezed: 29.10.19

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By Published On: October 29, 20190 Comments

Taylor Swift is headlining Singles Day and fire rips past General Pants' HQ in Alexandria. Get a healthy dose of news as we uncover the day’s top stories in e-commerce and retail.

Stylerunner Enters Voluntary Administration

Aussie athleticwear business, Stylerunner, has entered voluntary administration. Known as the ‘world’s most coveted activewear’, the Aussie athletic brand made the announcement on Wednesday. Founded by twins Julie and Sali Stevanja in 2012, the once multi-billion dollar business has now come to an end and owes creditors $2 million. What was once valued at $30 million, with a $50 million turnover has now been handed to Restructuring Solutions in Sydney along with As Advisory. Despite this downfall for the company, its social platforms and e-commerce site show no signs of slowing down. What does the future hold for Stylerunner? Only time will tell. You can read more about the story here.

Taylor Swift to Head Singles Day Event

Taylor Swift is headlining the Singles Day event in China. Alibaba’s annual sales event is one of the biggest days in the retail calendar and has featured artists such as Scarlett Johannson, Mariah Carey and Pharrel Williams. “This year will be the 11th 11.11 Global Shopping Festival, with more than 500 million users expected to participate during those 24 hours–about 100 million more than last year,” said an Alibaba spokesperson. The gala has “grown into a hybrid spectacle combining elements of a pop concert with a variety show, the New Year’s Eve countdown and the Home Shopping Network.”

Fire Encompasses General Pants’ HQ in Alexandria

A fire has engulfed the surrounding area of the General Pants HQ in Alexandria, reports say. The flames became ‘dangerously close’ to the headquarters at 2 am this morning. “Just after 2 am firefighters from across Sydney responded to a factory on fire in Beaconsfield. The fire is now being contained and extinguished,” said a statement by the retailer on Facebook. On the site’s homepage, there was an announcement: “We’ve had an interruption to our normal service of getting your wears to you the very next day. Hang tight while we work through this and we’ll update you as soon as possible. Our team are on hand to answer in any questions you have in the meantime.” There has been no confirmation whether anyone was harmed during this event.


About the Author: Power Retail

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