Get ahead this year with ShipStation: EOFY and peak season

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By Published On: April 19, 20230 Comments

To help retailers get ahead and prepare for peak shopping periods, ShipStation has provided some key shipping strategies.

The end of the financial year is approaching and with such turbulent economic outlook, it’s getting tricky to get ahead this year.

With rates and cost of living rising, inflation, and supply issues affecting consumers and retailers alike, many Australians are struggling to keep up, never mind thriving and getting ahead. As the end of the financial year approaches, budgeting is top of mind. To help retailers get ahead and prepare for peak shopping periods, ShipStation have provided the following shipping strategies:

Multichannel Strategy

Adopting a multichannel strategy is key to getting ahead, as proven by the Covid lockdowns in recent years. Remaining flexible in your operational approach by selling across multiple selling channels will enable you to constantly get ahead of the competition, and adapt to consumer demand. Customers have so many websites and retailers to choose from when making a purchase —whether they be your website, online marketplaces, social media, or physical retailers. Listing products on multiple platforms allows you to meet customers where they are and reach a wider customer base.

Low-Cost Shipping

With economic concerns still top of mind while shopping online, customers have identified the cost of delivery as the most important factor when considering an online purchase in 2023 at 32 percent compared to just 27 percent in 2022. Retailers can get ahead by meeting this demand for reliable, low cost shipping options that reflect the hybrid shopping habits of consumers.


By implementing automated fulfilment and delivery processes, you’ll save hours daily in the warehouse while exceeding customer expectations with delivery timeframes. ShipStation recommends retailers implement not only a multichannel approach, but a multicarrier one. While multichannel ensures customers can shop how, where, and when they want, a multicarrier operation will ensure that the retailer can fulfil these orders.

Provide Customers with Multiple Shipping Options

Macroeconomic events have caused ongoing supply chain issues. By implementing a multicarrier shipping option, retailers can switch between carriers as needed. Carriers and freight services of all scales face various hurdles and with the flexibility to switch between them, retailers can ensure orders are fulfilled. ShipStation recommends a mix of large and small, national and international carriers, as well as freight services, to overcome all scenarios. For shipping within Australia, ShipStation offers powerful integrations with carriers such as Australia Post, Aramex, CouriersPlease and Sendle. For international orders, Australia Post, UPS, and DHL make it easy to send shipments globally.

As we ramp up ready for the EOFY sales, it is important to get ahead by offering the best in customer experience. With the current economic climate, customers are now more than ever seeking reliable retailers who can adapt and deliver – no matter the hurdles.

Awarded the Best Innovation in Fulfilment/Supply Chain at the VIP awards last month,  ShipStation is the world’s most integrated fulfilment, shipping and delivery platform, providing advanced automation and capabilities to significantly increase efficiencies. Get ahead this year by starting your 30-day ShipStation trial today.

About the Author: Power Retail

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