Gifts Australia is an online gift store that has been delivering an easy and reliable gift-giving service for nearly two decades.
Gifts Australia is an online gift store that has been delivering an easy and reliable gift-giving service for nearly two decades. Established in 2000 and purchased by entrepreneur, Emily McWaters in 2012, Gifts Australia now operates as a successful arm of the SOL Group. The Australian-owned SOL Group, is one of Australia’s leading online gifting companies with a multimillion-dollar turnover, which also owns and operates three other successful gifting brands, The Hamper Emporium, Everything But Flowers and Men’s Gifts Store. The SOL Group was founded by Emily McWaters and David Morgan in 2014, and is operated by McWaters and 20 plus full-time staff, including her two sisters Amy and Libby McWaters. It’s a small, close-knit familial team and the website is practically exploding with their personal touch.
Emily Mcwaters featured with her sisters Amy (left) and Libby
As e-commerce competition has increased over the past few years, so too has the customer expectation of service and product range. The team behind Gifts Australia has responded to these increasing customer expectations by focusing on enhancing and simplifying online shopping for their customers. Since purchasing the Gifts Australia brand in 2012, McWaters and her team have made significant improvements to the websites user experience and they have increased and expanded the available product range, shipping options, dispatch and delivery timeframes.
Expanding on the expected categories such as kids, men’s, and ladies, Gifts Australia has further refined their shopping options by price range, occasion, novelty, and even age group should customers wish. Gifts Australia has curated each available subcategory to ensure that even customers who are tasked with shopping for the most difficult to buy for, distant relation, will be able to find them the perfect gift. Each customer’s shopping experience is tailored through the use of product recommendations as well as the use of Live Sales tracking; recommending recently purchased products to customers while they browse. Gifts Australia also includes a Live Chat function where customers can ask for product assistance via Zendesk as well as humorous and engaging category and product descriptions. Navigate to the ‘For Her, Beauty’ page for example, where located below the endless rows of gift options, you will find an explanation on why beauty products were first used, why women will adore being gifted these particular beauty items and a tip to not forget the power of words. “Women love the small details that set you apart from the rest. Trust the power of words and make sure you include a personalised card to your present.”
The manta repeated throughout the Gifts Australia website, “there’s something perfect for every occasion and every gift recipient” is supported by their huge range and product recommendations. There are currently between 900-1200 gift lines available via Gifts Australia, with all items displayed on the website in stock, warehoused and shipped from the companies Regents Park warehouse location. The notable exception to which is their range of flower products that the company currently has outsourced to maintain freshness and quality.
Gifts Australia has also transformed their shipping process to enable customers to elect to send gifts to multiple people and locations within the one transaction. The shopping cart is now configured to allow customers to isolate products in their cart and request separate delivery addresses, gift-wrapping and card options for each item simply and easily.
Maintaining customer satisfaction and expectations is key to the Gifts Australia business strategy and all orders are shipped within 24 business hours of the order being placed, or as per customers’ instructions. While international shipping is not offered, postage is free on all orders over $99.00 and products are posted Australia wide, with next day delivery offered to all major cities. Gifts Australia may not have the monopoly on online gift shopping, however, the work they are doing to ensure finding the perfect gift for any occasion is easy and can be finished with a bow on delivery, makes them a definite front-runner in customer satisfaction.
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