GlamCorner Building Out Customer Offering

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By Published On: March 1, 20180 Comments

Leaving their high-profile careers in the finance sector behind, Dean and Audrey Khaing-Jones have since turned their attention to their e-commerce venture, GlamCorner.

Launched in 2012 GlamCorner is based on a simple problem that all women face – standing infront of a wardrobe full of clothes but still having nothing to wear. “We realised that the average Australian woman really only wears around one third of what’s in her wardrobe,” says Dean.

“The other two thirds is comprised of a huge stockpile of items that were purchased for a single event, but were never worn again. So we said to ourselves: If we build the biggest wardrobe in the country, perhaps these same would come and borrow from us whenever they liked.

With close to 50 Australian and US designers on board its online platform, GlamCorner enables women to rent high-end designer dresses for a period of four or eight days at a fraction of the price that it would be to purchase it. Brands listed on the site currently include Zimmerman, Alex Perry, Badgley Mischka, Diane Von Furstenberg, Ellery, Saint Laurent and more.

Dean says the company’s merchandising team are currently planning a few new lines and product categories to test with its audience, which will come to life over the coming two to three months.

“Given that sharing clothing amongst friends is actually not a novel thing to a lot of women, we’re finding this resonates with so many of our customers who are now asking us if we can also offer to rent out other items in their wardrobe that cause them frustration and that they don’t get enough value out of. Think about the amount of jackets, workwear and other winter apparel and accessories that don’t see the light of day for nine months of the year? We have the answer for that problem – rent it. And we’ve already built the machine to do it at scale. Watch this space!”

Backed by Venture Capital firm Airtree, Dean and Audrey are determined to turn into their startup into a thriving business to rival that of US website, Rent the Runway, which was valued at $600 million last year.

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