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Reducing Fashion Waste During ‘Earth’ Month

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By Published On: April 18, 20180 Comments

Each year, Australians throw away an average of 23 kilograms of clothing per capita. The Earth Month Clothing Drive has been introduced in a bid to reduce the impact of waste on Australia’s struggling ecosystem.

As part of Earth Month, online fashion retailer, GlamCorner has teamed up with the Australian Red Cross in a bid to educate consumers about fashion waste.

Over the next month, GlamCorner and the Australian Red Cross will be assisting with the Earth Month Clothing Drive, which encourages consumers to recycle pre-loved clothing via GlamCorner’s national return-delivery network.

“We’re so excited to be partnering with such a highly-regarded organisation to drive awareness of an issue that is very close to our heart as a company. Our shared goal of helping to reduce clothing waste made this a very natural partnership to establish,” says GlamCorner’s Co-Founder and COO, Audrey Khaing-Jones.

The two businesses say the partnership has been formed to provide the clothing drive’s participants with a convenient channel to donate their pre-loved clothing, and give their much-loved pieces a new lease on life.

According to the Red Cross, normal donation procedures will be followed, with every donated item being inspected by a staff member prior to being sold in one of the organisation’s 160 plus stores. All of the money raised from the recycled clothing drive will go towards assisting the charity with its work across the country.

“Every year, thousands of Australians are helping reduce waste by donating their quality pre-loved garments to Red Cross shops. Partnering with GlamCorner is another way of reaching more Australians with the reduce, reuse, and recycle philosophy, while also raising vital funds for our work in Australia and overseas,” says Richard Wood, the head of retail at Australian Red Cross.

GlamCover team up with the Red Cross

The team at GlamCover has teamed up with the Australian Red Cross to tackle the fashion industry’s war on waste.

The partnership between GlamCorner and the Red Cross will run from April 16 to May 16, 2018, during which time GlamCorner customers can use the company’s prepaid Australia Post return satchels that are provided with every order, to donate any clothing and accessories they’re ready to part ways with.

GlamCover isn’t the first, nor will it be the last Australian retail business to lend a helping hand to local humanitarian efforts. Just last year, Big W donated 400,000 excess stock items to not-for-profit group, Good360, while the likes of H&M and IKEA support large-scale charities like UNICEF.

Why do businesses get involved in philanthropy? Research has suggested that charitable donations can positively influence consumers, while also helping brands build a stronger, more personable presence with local customer-bases.

This means that e-commerce businesses have a unique opportunity to build on their customer loyalty efforts, by simply getting involved in issues that matter to consumers.

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