Google Takes the Next Step with First Physical Store

Yes, you heard correctly. Google will be trialling its first-ever brick-and-mortar store in New York City – but don’t get too excited because it’s basically a Google-branded version of an Apple store.

The tech giant announced it would be opening this store for shoppers who wish to be immersed in the world of Google, with ‘an extensive selection of products made by Google’. This includes Pixel smartphones, Google Nests and Fitbit devices.

It will also feature Click & Collect, allowing users to shop online and pick up in-store. Shoppers will also have access to fix any issues with their Google devices, such as a cracked screen or installing applications.

The store is “an important next step in our hardware journey of providing the most helpful experience of Google, wherever and whenever people need it,” the company said.

Google is opening its first physical store | via Google

It’s somewhat surprising that Google is only opening its first store now – Appl stores have been one of the most popular retailers for several years. Better late than never, I guess?

“Throughout the store, visitors will be able to experience how our products and services work together in a variety of immersive ways, which we’re excited to share more about when the doors open,” the company shared.

The store is set to open sometime this year at 15th and 9th Streets in Chelsea, Manhattan. “Google has been in New York for the last 20 years, and we view the store as a natural extension of our longtime commitment to the city,” the company said in a statement.

While no further details have been announced from Google, we can expect it to be an immensely immersive and ‘experimental’ experience. “We look forward to meeting many of our customers and hearing their feedback on the store, so we can continue to explore and experiment with the possibilities of a physical retail space and build upon the experience,” the company said.

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