Grays Online has expanded into the real estate market with the recent acquisition of Tagma.com.au
The purchase aims to solidify Grays’ presence in the housing market, with all property auctions to be transacted through the Grays marketplace.
Tagma is a 24-year old business that offers a solution for the ‘management, disposal and realisation on behalf of Mortgagees and Trustees’.
The acquisition of the company by Grays aims to drive its recently established property business and further accelerate the already-growing online housing industry.
With the pandemic preventing in-person auctions from occurring for much of the year across Australia, the demand for online auctions has gone through the roof.
“The acquisition of the Tagma team allows us to leverage the Grays marketplace to disrupt and digitise the traditional Saturday auction. We intend to partner with realtors around the country to enable 24/7 online bidding which we believe will ultimately drive better results for our sellers. We are really excited about playing a pivotal role in bringing this proven e-commerce solution to our real estate market,” said Chris Corbin, the CEO at Grays.
The Tagma business will remain unchanged, with brand and staff reporting to Grays’ real estate division.
“We look forward to joining the team at Grays. We will continue to provide the same reliable services to all clients, with the added advantage of having access to the expansive buyer and seller database on the Grays marketplace,” said Brad Cannen, the Director at Tagma.
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