Having Trolls is Going to Set You Up for Messaging Success

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By Published On: November 28, 20190 Comments

Most entrepreneurs when faced with having to market themselves online and get their message out there, get worried and stressed about what might happen as a result of them putting themselves out there. They worry about the potential haters, the trolls and what their peers might think or say about them and their content.

It’s not uncommon to have negative comments on our posts and people generally being rude and disrespectful to us online. According to a survey by the ABC 39 per cent of respondents had been harassed, so it might seem like it’s a valid worry. Let’s be honest. It is a risk when you put yourself out there but you can also use this to your advantage.

The main reason is because in around 60 seconds anyone can have a new online profile and can say whatever they like somewhat anonymously on any posts of their choosing. Yet, you don’t have to take it lying down and you can turn their words into a positive experience for yourself and your marketing.

There are five main steps to go through so you can use this to your advantage.

  1. Document

The first thing you need to do when someone comments negatively about you or ‘trolls’ you, is to document it. Take a screenshot of it and store it in a folder. This way, if they delete their comments in an attempt to make you look silly, you have the original post/comment as evidence.

  1. Change how you see it

Think of trolls and haters like the anonymous pranksters who used to call you on the phone and ask you if your fridge was running! If you fear them and what they might do, it has a double negative impact on you. Number one, it stops you getting your message out there. Number two, it can create stress and anxiety for, which is not okay. Imagine that they’re an annoying mosquito that needs to be flicked away and promptly ignored. Switch the worry for confidence. Confidence in yourself and your abilities.

  1. Name them and call it out

A strategy that can work well, is to share the screenshot you took on social media. You’ll be amazed at how your community and your followers rise up to cheer you on and remind you that you’re amazing. When haters and trolls are kept in the dark (or the private message part of social media) it gives them a sense of power over you. Bring it out into the public eye and watch the support come flooding in.

You don’t have to name and shame them. If you want to protect their privacy, edit the screenshot to hide their details and then post it. The impact will be very similar to that of an unedited screenshot.

  1. Show Them What You Stand For

A positive side of trolling, is that it gives you another reason to talk about the things that are important to you. For example, you can discuss how you stand up to bullies and this shows that others can too. You can share why you said what you said initially and share more of your opinions.

  1. Use this to bolster your message through your content

Many people worry about how their opinions are going to be received by their audience. The fact of the matter is that your audience will either agree with your opinions or they won’t. Either way, it doesn’t matter. The people who agree with you will like what you have to say and those that don’t, won’t! We want your audience to comment and interact with you even if they don’t agree with the way you handled this because it gives you a way of building conversation and this helps you to get your message out there.

It’s also a great way to get your community to rally around you and to support you. It’s always interesting to see the reactions of an audience when this type of content is shared. It tends to spark fierce loyalty, which is a great thing because they see that you’re human.

Don’t take it personally and remember that these trolls and haters aren’t even worried about you. They’re out there doing what they do trying to garner a reaction. Imagine that they’re angry little keyboard warriors trying to get attention on the internet by bringing other people down. We don’t have time to talk to people like that!

Don’t let them bring you down and instead, use their attack as a force for good. As Bruce Lee famously said, “You coexist with your opponent and become his complement, absorbing his attack and using his force to overcome him”.

When you post this kind of content, it helps them to see that they’re not alone. It helps them to see what you stand for and what you stand against. This builds immense trust in an online world where it can be hard to trust anyone.
Most of all, it shows your audience that you are human and that can create a lot of empathy and therefore connection.

Nicola Moras is an online visibility expert, author of VISIBLE a guide for business owners on how to generate financial results from social media and digital marketing. Nicola helps clients around the world achieve visibility, impact and profits, enabling them to become ‘professionally famous’ online. Find out more at

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About the Author: Power Retail

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