H&M Details Expanded ‘Sustainable Fashion’ Plan

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By Published On: May 4, 20180 Comments

With the goal of making all of its products with recycled and sustainable materials by 2030, H&M has announced its latest commitment to ethical fashion – a permanent ban on the use of mohair by 2020.

H&M has gone on record saying mohair will be removed from the brand’s list of usable materials by 2020, as the fashion retailer moves towards a more sustainable production line that is in-line with the brand’s animal welfare and environmental values.

Mohair comes from the angora goat and is currently used to produce a silk-like fabric or yarn that’s both durable and resilient. However, rather than using animal fur in the creation of new clothing, H&M has reportedly decided to invest in Treetotextile – a company developing a textile fibre that’s sourced entirely from raw forest materials.

This announcement has come only weeks after the global fashion group released the H&M Group Sustainability Report 2017’, which outlines the group’s progress in reaching its goal of complete sustainability by 2030.

According to H&M, fashion is the second biggest industry in the world, which is why it believes it has a responsibility to help protect the environment, regardless of how challenging this goal might be.

“Every year we take new steps towards our bold goal to only use recycled or other sustainably sourced materials by 2030. This significantly reduces the use of natural resources and the negative impact our business has on the climate,” said Mattias Bodin, the sustainability business expert of materials and innovation at H&M.

“It’s important to use already existing sustainable materials but also to test completely new fabrics. When it comes to recycled materials, they are truly a win-win since they stop waste material going to landfill and at the same time reduce the use of virgin raw material,” Bodin said.


H&M reveals its progress towards achieving sustainability in the fashion industry.

In the last 12-months, H&M claims to have used recycled or sustainably-sourced materials for 35 percent of its products, with the goal of reaching 100 percent sustainable materials by 2030. Other key achievements discussed in the recently released report include the use of 59 percent recycled cotton, better working conditions for workers in the factories the company’s clothing is produced and the collection and re-use of 18,000 tonnes of textiles.

H&M isn’t the only retailer working towards driving sustainable change within the fashion industry, as Gap Inc. has also promised to only source cotton from organic farms by 2021 and Uniqlo is experimenting with different ways to reduce the amount of water and chemicals used to produce its distressed jeans.

Over the course of Earth Month, online fashion retailer, GlamCorner also teamed up with the Australian Red Cross to educate and help Australians take positive steps towards reducing the prevalence of fashion waste.

H&M’s CEO, Karl-Johan Persson believes “H&M Group is fit to lead the change towards a more sustainable fashion future.

“There are still challenges ahead, but I am proud of what we have achieved so far and the positive impact we are making.”

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