How ASOS Marketplace Helped Independent Retailers Flourish

Power Retail By Power Retail | 28 May 2020

ASOS Marketplace has launched 80 new boutiques as online sales and traffic grows exponentially amid the pandemic. 

The British pureplay retailer launched ASOS Marketplace in 2010 with the goal to support small and independent brands.

With the lockdown taking place in the UK and Australia in mid-March, the demand for online shopping has increased dramatically.

Since the lockdown, retailers that sell via brick-and-mortar platforms have had to turn online to stay afloat. As such, ASOS Marketplace onboarded 80 new brands in April, an increase close to 100 percent YoY.

For ASOS Marketplace, April has seen a YoY uplift in sales. There has been a 421 percent increase in sales for jumpers, 119 percent for women’s hoodies and a 166 percent increase in sales for sweatshirts.

“We’ve always strived to use ASOS Marketplace to support and foster young, independent fashion boutiques and talent, helping them grow their businesses and at times even move over to the main ASOS site,” said Jo Hunt, the Head of ASOS Marketplace.

ASOS Marketplace launched in 2010, with its parent company operating in more than 200 markets. The retailer has more than 22.3 million active customers and houses more than 850 brands worldwide.

“Now more than ever, we’re grateful we can use our platform to assist fashion traders and boutiques that would otherwise normally rely on foot traffic, and we’re incredibly excited both to be partnering with the world-famous Truman Markets to bring their sellers on board and for what the future holds for ASOS Marketplace.”

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