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How to Uplift your Revenue with Composable Commerce

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By Published On: December 18, 20230 Comments

commercetools have shared their tips for your business to leverage composable commerce to get tangible, measurable results.

The consumers and B2B buyers of today are expecting to be able to buy what they want, whenever they want and make purchases quickly. Plus, they expect to be able to find the product information they need easily, enjoy seamless omnichannel experiences and choose from multiple payment and shipping options.

Meeting these expectations is something that composable commerce accomplishes beautifully. The component- based “plug-and-play” architecture allows businesses to cherry-pick best-in-class components that fit their unique requirements, as well as add and remove them at any time without risk.

With its emphasis on delivering flexibility, scalability and freedom of choice, it trumps traditional monolithic platforms in four pivotal ways:

  1. Monoliths are rigid, composable is agile and flexible.
  2. Monoliths are restrictive, composable gives you freedom.
  3. Monoliths stifle growth, composable scales as your business scales.
  4. Monoliths limit you, composable enhances creativity and productivity.

The capabilities composable commerce offers enable you to deliver outstanding shopping experiences more quickly, delighting your customers and driving higher sales while lowering costs.

As a result, businesses across every industry are leveraging composable commerce. Regardless of what you sell, who your customer is, the size of your business or your business model, the individual components, the cloud, and the core technologies that are the foundation for composable commerce work together the same way.

Composable delivers tangible results

“A cloud-native approach goes hand-in-hand with a composable one. Monolithic applications need to be built, tested and deployed as a single unit, but a cloud-native architecture enables you to decompose components into loosely coupled services. This helps enterprises manage complexity and improve the speed, agility and scale of software delivery, enabling businesses to adapt to many new possibilities.” – AMY ESCHLIMAN MANAGING DIRECTOR OF RETAIL SOLUTIONS, GOOGLE CLOUD

B2C brands across the globe, including Audi, Express, Promod and The Salling Group, as well as B2B brands such as Dawn Foods, Cargo Crew and Just Eat Takeaway.com have all reported higher revenues and lower costs after switching to commercetools Composable Commerce. Japanese company Tamron, a camera lens manufacturer, is leveraging it to deliver omnichannel experiences across its B2C, B2B and D2C businesses.

60 percent rise in conversion rate

For the premium audio brand, Bang & Olufsen, consolidating its global brands under one unified composable engine drove an impressive increase in conversion rates.

20 percent rise in average order value

Just Eat Takeaway.com gained the ability to offer more products to customers which drove higher sales.

11 percent increase in average order value, and 117 percent more mobile revenue

Within weeks of replacing their monolithic platform with a composable solution, Promod, a French women’s apparel company was delighted with the initial results.

75 percent drop in costs

The Salling Group, Denmark’s largest retailer, was able to significantly reduce operating costs when they switched from SAP Hybris to commercetools Composable Commerce.

With composable commerce, instead of constantly struggling with your commerce technology while watching your technical debt increase, you can look forward to expanding operations, boosting revenue, trimming costs and minimising risks.

By 2025, organisations offering a unified commerce experience by frictionlessly moving customers through journeys will see at least a 20 percent uplift in total revenue.

Why commercetools is your ticket to composable commerce success

Because the composable approach is so different from working on a traditional platform, most businesses that have switched have found it necessary to integrate composability throughout their organisation. 

While transitioning your business to a new technology that comes with its own unique mindset may seem complicated, commercetools is dedicated to simplifying the process. Ranked 1st for

Composable Commerce Use Case in the 2023 Gartner® Critical Capabilities for Digital Commerce (out of 18 vendors), commercetools offer a range of technology products that cater to B2C, B2B and the Chinese market, alongside frontend and checkout solutions.

commercetools doesn’t believe migrating to composable has to be a daunting process; its strong partner ecosystem and accelerator program ensures you have support to help you navigate your journey. Plus, you can implement it gradually, breaking down your monolithic platform into smaller, manageable components with the support of APIs, documentation, implementation partners and accelerators.

“commercetools Composable Commerce has been a game-changer for us in adding new digital touchpoints. Its modular and flexible architecture enabled the seamless addition of our new grocery app while leveraging the scalability, resilience, cost efficiency and security benefits of cloud-native architecture.” – VENKY KUMAR CPTO, MILKRUN

Composable commerce is the future of commerce, providing a solution that grants businesses the freedom to innovate, explore new opportunities and achieve growth objectives with minimal risk.

Not only does it enable you to adapt to constant change, but it also allows you to create unique experiences that set you apart from your competitors. It’s not as complex as it may seem — and the rewards you reap will set you up for long-term business success.

If you’re ready to move away from your restrictive monolith and embrace all the benefits composable commerce has to offer, download commercetools’ white paper, The Power of Agility & Flexibility: Why Composable Commerce Will Change The Way You Run Your Business. It provides a deep dive into why composable commerce matters now, what it offers your business and how commercetools’ Composable Commerce products deliver better outcomes than the solutions other vendors offer.

*This piece was first published here.  and written by: Anita Temple Corporate Journalist, commercetools. Further edits from the original article have been made by Power Retail. 

About the Author: Rosalea Catterson

Rosalea is the Editor of Power Retail. With a keen interest in consumer behaviour and tech, she covers everything ecommerce and hosts the Power Retail Power Talks Podcast.

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