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HungryHungry and MOBI Join Forces

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By Published On: May 24, 20240 Comments

A new hospitality technology powerhouse has emerged due to the merger of HungryHungry and MOBI into a new entity.

Ordering and payment hospitality tech platform HungryHungry’s expertise in hospitality-focused software is being combined with MOBI, a restaurant and hospitality technology platform covering payments, loyalty, and order management; servicing over 3000 businesses across Australia, New Zealand & Canada.

The combined entity will service more than 3000 restaurants with enterprise-grade mobile technology solutions, in over 4,000 venues across 15 countries including Australia, New Zealand, Canada and the USA.

The new entity creates a unique combination of consumer facing technology to drive new customers for venues while also offering a white label technology platform that allows brands to effectively engage with customers and generate lasting brand loyalty for their own brand.

The new company will be led by HungryHungry Co-Founders Shannon Hautot and Mark Calabro, who have extensive experience in powering the hospitality industry with POS software and digital ordering platforms.

“We’re excited to announce the coming together of HungryHungry and MOBI,” Shannon Hautot said. “Having been in this space for over two decades It’s a rare opportunity to witness two strong, established and profitable companies come together with a vision of combining forces to deliver massive value for customers.

“We may be the underdogs in our space, having only raised a fraction of outside capital compared with some of our peers, but that means we’ve had to be very efficient and respectful with how we spend our investors’ money.

In September last year, giants in the hospitality tech space, me&u and Mr Yum announced their decision to join forces in an all-stock merger. The resulting entity, operating under the moniker me&u, will be a strong competitor with this latest entry.

Hautot believes that they are better positioned than ever to compete in the market.  “We share a genuine desire to create a powerful, sustainable market leader in the hospitality sector, that will act as a growth engine to stimulate the industry, whilst continuing to lead with innovation and integrity. 

Together with MOBI, we are better positioned than ever to innovate, scale, and meet the evolving needs of the global hospitality industry, both SMB and Enterprise, with big plans to sprint past our competitors.”

Brodie Arnhold, Chairman of HungryHungry and now Chairman of the group said, “It is great to have two profitable businesses come together in a move that will further consolidate the market and create significant value for shareholders of both companies. Being EBITDA positive, cashflow positive and debt free, means we can really strategically target new products, new markets and look at further M&A opportunities for growth.”

About the Author: Rosalea Catterson

Rosalea is the Editor of Power Retail. With a keen interest in consumer behaviour and tech, she covers everything ecommerce and hosts the Power Retail Power Talks Podcast.

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