Hunting for George launches ‘Home Life

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By Published On: March 8, 20180 Comments

It's all systems go for Hunting for George off the back of a successful 2017, launching a new range which is sure to please its interior design addicts.

Homewares retailer, Hunting for George, has launched its new campaign, ‘Home Life’.  The new range has been inspired by real homes and the way that interiors form part of our everyday lives.

The campaign showcases how to get the best out of an open-plan space and how to make your home work for you. It features key products from the Hunting for George range, including their new Buddy Pot, perfect for all the indoor gardening enthusiasts amongst us. The campaign also showcases the latest collections from Swedish design house Marimekko, as well as local favourites, Armadillo & Co and Milk & Sugar.

Hunting for George has a knack for seeing a space and then evolving it into surrounds that are functional and comfortable all at once. “We love working within real homes. We get to apply our products to usable spaces and create relatable imagery for our audience. Our aim is always to inspire and to prove that you can achieve an incredible look without needing to live in a picture-perfect showroom,” says Hunting for George Co-Founder Lucy Glade-Wright.

Along with the campaign, Hunting for George has released a series of dedicated Art Prints, inspired by autumnal tones. The range of Art Prints explores shapes and collage, using a warm and earthy colour palette. Hunting for George’s Art Print collection also includes a curated edit of works by local photographers, to complement Hunting for George’s own designs.

“We really wanted to create a series of works that for the most part, instilled a feeling of calm and would easily adapt to a range of environments. Whilst I think we’ve achieved this, I like that each piece is strong enough as a stand-alone, with a quiet confidence attached,” says Lucy.

Broadening the collection offer, all prints come in five size options, something Hunting for George has not offered before. “We previously let the artwork ‘speak to us’, so to speak, and tell us what size it should be printed in, now we feel its time to let our customers have their say,” says Lucy. The new sizing availability now includes Hunting for George’s old favourites such as the original Dr. Suess Oh The Places You’ll Go artwork as it was this piece that marked the successful beginning for the company.

The new campaign is a solid start to 2018 after winning the Best Small Independent Retailer award at the ORIA’s and placing as a finalist in the Telstra Victorian Small Business Awards last year.

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