IKEA introduces new loyalty scheme

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By Published On: June 15, 20230 Comments

IKEA has unveiled a new loyalty rewards program that doesn't require making a purchase to get rewards for IKEA Family loyalty club members.

Launching this month, IKEA’s new rewards scheme enables IKEA Family loyalty club members to collect digital reward keys through purchases and interactions with IKEA. As customer’s collections grow, they’ll be able to unlock a range of helpful rewards, such as free meals and items from the IKEA restaurant including Daim cake and the famous Swedish meatballs, product vouchers and discounts on delivery services.

Instead of requiring a purchase for reward points like most programs, reward keys can be collected through simple interactions with IKEA such as booking and attending a planning session, making online or in store purchases, registering and attending free IKEA Family events or workshops, creating a wishlist, or by simply logging into their IKEA Family account.

“With reward keys, we’re able to acknowledge our customers’ engagement and recognise their spend by offering rewards throughout the customer journey, whether that be instore, online or via the app,” said  Kirsten Hasler, Head of Marketing for IKEA Australia. “We are proud to be known for our big blue box stores. Now reward keys give us the opportunity to make our loyalty program even more accessible to our customers – no matter how they engage with us.”

Since its launch in Australia in 2010, the IKEA Family loyalty club has gained 3.2 million members nationwide and continues to grow exponentially with one new member joining every 74 seconds.

This new addition joins IKEA Family club’s offerings of member discounts, events, workshops and give-back projects.

IKEA also made headlines this week with the announcement that its AI chatbot is handling up to 47 percent of customer service enquires and retraining call centre workers to become interior design advisers. Over 8,500 workers have been trained as advisors since 2021 as the company vows to reskill workers in the face of technology changing the way we work. “We’re committed to strengthening co-workers’ employability in Ingka, through lifelong learning and development and reskilling, and to accelerate the creation of new jobs,” said Ulrika Biesert, global people and culture manager at Ingka Group.

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About the Author: Rosalea Catterson

Rosalea is the Editor of Power Retail. With a keen interest in consumer behaviour and tech, she covers everything ecommerce and hosts the Power Retail Power Talks Podcast.

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