20 Questions with Kate Morris, Founder of Adore Beauty

Ally Feiam By Ally Feiam | 07 Oct 2021

Kate Morris is one of the most recognised faces in the Australian retail industry, but how does she unwind after a long day in the office? We asked the Founder and Chief of Innovation at Adore Beauty twenty questions to find out a bit more about her passions, secret talents and proudest moments.

1. What do you enjoy most about the e-commerce industry?

The community. Everyone is friendly and willing to help each other.

2. What was the last book you read?

What I Know About Love, Dolly Alderton.

3. What did you want to be when you grew up?

A journalist.

4. How do you define success?

Having choices.

5. What is one thing that can instantly make your day better?

Hugs from my kids. And pastry.

6. What was the last thing you bought online?

A t-shirt from Bassike.

a. Did you add express shipping?

Sure did!

7. What are three words that best describe you?

Tenacious, hopeful, ambitious.

8. Do you have any secret talents?

I am a pretty good baker.

9. Did you have a childhood hero?

Kylie Minogue.

10. What is the best joke you’ve heard?

Hiring is based on merit!

11. What was your first job?

Pharmacy assistant.

12. What has been the proudest moment in your career?

Adore’s IPO.

13. Do you have a favourite item from Adore Beauty?

Skinceuticals C E Ferulic.

14. Where will you travel first, when restrictions are lifted?

Tasmania to see family.

15. Have you picked up any new hobbies in lockdown?

Revived my baking habit.

16. What is your most used App on your phone?

Email, sadly.

17. What is your favourite part about your job?

Getting to work with nice people to do amazing things.

18. What’s your favourite ad on TV right now?

The Qantas ad. I bawled.

19. How do you unwind after a long day?

A glass of wine and watch something trashy like Survivor with my 10-year-old

20. Looking at where you are now, did you expect to be in this position when you were 25?

Goodness no! My 25-year-old self would be thrilled.

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