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E-Commerce Time Machine | ASOS
ASOS has been one of the world’s leading pureplay retailers for years. Since launching in 2000 in London, it has become a global e-commerce giant. Let’s go back in time and see how the site has changed since the beginning.
ASOS launched in 2000 in London – its original slogan stood for ‘As Seen On Screen’, but is now better known as ASOS.
When ASOS first began, it primarily sold clothing that was inspired by celebrities in film, music and street style. It has since removed this from its offering and sells more than 850 brands to 196 countries across the world.
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