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How Shopify is Taking on Amazon as the E-Commerce Leader
Shopify has a plan for small to medium online retailers and is looking to quash Amazon in the bid for e-commerce leadership.
Earlier in 2020, Shopify launched its Shopify Capital program in Canda, which offers cash loans for small to medium Canadian retailers, from $200 CAD to $500,000 CAD.
These loans require no credit checks and offer stability for Canadian retailers during COVID-19 and accelerate further e-commerce growth in a truly digital era.
Shopify is now taking the world by storm, penetrating the industry in every way possible.
This month alone, Shopify unveiled the launch of its new partnership with Facebook, another strategic partnership with CoinPayments and the launch of its Reunite event.
Amid the pandemic, Shopify has debuted a series of services that aim to further infiltrate the e-commerce world, and possibly quash the likes of Amazon in the process.
These services include Shopify Local Delivery App, where retailers have the opportunity to offer local delivery for customers nearby. Not only is this a great way to cut down of last-mile costs, but it’s also aptly timed with lockdown measures and strict regulations surrounding distancing.
Shopify also launched its Shop Pay functionality, which boasts a 4x faster checkout process and 18 percent higher conversion rate for returning customers.
So, is this is the start of something seismic for Shopify? In a report from the Bank of America, e-commerce penetration took an increase from 16 percent at the end of 2019 to 27 percent at the end of April.
In Australia, this is a similar story – in April, the ABS reported that online shopping accounted for ten percent of all retail spend in April despite a 17.9 percent downfall in retail turnover.
So, what does this have to do with Amazon? Well, as smaller retailers continue to use Amazon services, there is an increasing need for other services to act as competition.
There have been reports that Amazon uses sales data to create competing products, there’s an increasing amount of counterfeit products – which resulted in Nike to abandon the platform entirely.
Furthermore, Amazon is known for harvesting data from retailers at a price and doesn’t give retailers access to said data.
So, in comes Shopify – the platform that is offering small and medium retailers a somewhat refreshing way to do business.
According to Harvey Finkelstein, Shopify’s COO “New stores created on Shopify grew 62 percent between March 13 and April 24, compared to the prior six weeks.”
“The number of consumers estimated to have purchased for the 1st time from any Shopify merchant grew eight percent and from merchants they’d never shopped at before by 45 percent between March 13 and April 24, compared to the six-week period immediately prior,” he said in a tweet.
Of course, Shopify isn’t the only platform to update its shopping capabilities. Facebook launched its Facebook Shop functionality, and while it’s a seemingly interesting concept for small retailers, many have complained that it’s similar to Amazon in that it makes retailers directly compete with each other for ad space.
In the last three months, Shopify’s shares have gained 882 percent in the past three months. Its first-quarter results were ‘stellar’, thanks to the launch oft he new products aimed at smaller retailers.
As the company continues to launch merchant-friendly platforms to cater to the demand for online shopping, the divide between Amazon and Shopify will continue to grow. Of course, they’re seen on opposite ends of the spectrum, and only time will tell if Shopify will overrule the leader.
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