Inside Koala’s Global Online Expansion

Power Retail By Power Retail | 14 Dec 2020

Australian pureplay retailer, Koala, is planning its global expansion, working with Qualtrics CoreXM as its guide. 

Using the service, the mattress and furniture retailer will optimise its market strategies and ‘inform its product, brand, and customer experience’.

“o fuel Koala’s continued growth globally it’s crucial we use insights to unlock the full value of the marketing spectrum, such as TV and out of home, and personalise it for each country,” explained Peter Sloterdyk, the Chief Marketing Officer at Kala.

“Qualtrics CoreXM gives us the ability and agility to find the information we need, and then make intelligent decisions confidently, efficiently, and at scale. Within 24 hours of going live on the platform Koala was able to see a return on its Qualtrics investment, with the support and services delivered helping provide the framework we need to build an insights-led business.”

The D2C retailer aims to gain insights using the Qualtrics CoreXM, which will cover its product development, ad campaign testing, conception ideation and testing, to better understand the global market and have a guide for its international expansion.

“Having full autonomy of your listening programs is paramount to ensure you can have the always-on market insights needed to operate at the speed markets and consumers demand today,” shared Lisa Khatri, Research and Brand Experience Lead at Qualtrics APJ.

“Intelligent listening tools and services like Qualtrics CoreXM and Research Services allow businesses to cost-effectively and efficiently scale and manage such programs, as well as delivering real-time insights helping businesses design their products, services, and brands with precision and confidence. Koala is seeing immediate results from its investment in Qualtrics, and we are proud to support the company on its growing success.”

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