Insider Welcomes New Managing Director for ANZ to Advance Growth in Region

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By Published On: November 29, 20210 Comments

Insider, a singular platform for 1:1 cross-channel experiences, recently announced that Tunc Bolluk has joined the company as the new Managing Director for Australia & New Zealand. Tunc will spearhead Insider’s sales, client, channel and marketing teams as the business continues to scale to new heights in the region.

“I am really excited about joining the local team and working with Insider’s market-leading suite of customised, multi-channel solutions – as evidenced by Forrester, Gartner, and G2’s recent research and reviews,” said Bolluk. “I’m looking forward to collaborating and learning from our exceptional team of trusted operational advisers.”

Tunc joins Insider from Validity and Return Path, where he grew the local APAC business and team from the ground up, from just a handful of local clients to well over 300 brands across APAC.

Insider’s bold plans to help its customers craft powerful cross-channel experiences using its agile products are a testament to its unlimited potential to be a one-stop solution for marketers.

The company aims to double its revenue by the end of 2022, and Tunc is poised to lead that charge. In the region, Insider’s client roster boasts many household names, such as Samsung, Beacon Lighting, Chemist Warehouse, MYSALE, Qantas, HP and David Jones, to name a few.

“Tunc’s agile product and leadership expertise make him a critical asset to Insider’s executive team,” said Insider Co-founder and CRO Serhat Soyurel. “We are thrilled to have Tunc aboard as an APAC region leader, and look forward to the ways he will provide customer-centric solutions through his diverse skills and nimble experience.”

About Insider

Insider — one platform for individualised, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behaviour with an AI intent engine and individualise customer experiences. Marketers use Insider’s platform to deliver experiences across channels like Web, App, Web Push, Email, SMS, and Messaging Apps (WhatsApp, Facebook Messenger, RCS).

Insider was named as the #1 Leader in The Forrester Wave for Cross-Channel Campaign Management 2021 and Gartner Magic Quadrant for Personalisation Engines 2021. The company has been named the #1 leader on G2’s Mobile Marketing Software and Personalisation Grids, with a 4.6/5 rating based 100 percent on user reviews, 18 consecutive quarters. CrunchBase recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US.

Many of the most prestigious Fortune 500 companies and top brands in retail, automotive, and travel use Insider to deliver AI-backed personalised experiences that exceed customer expectations. Insider is trusted by over 1,000 global businesses, including Singapore Airlines, Virgin, Toyota, New Balance, IKEA, Gap, L’Oreal, Samsung, Newsweek, MediaMarkt, Nissan, AVIS, Marks & Spencer, Allianz, Madeira Madeira, Santander, BBVA, Pizza Hut, Avon, and CNN.

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