Is Your Brand Ready to Go Global?

Ally Feiam By Ally Feiam | 12 Nov 2019

Are you dreaming of going global this Christmas? It’s a huge step for all businesses, both in-store and online, so how do you get there?

For many retailers, the thought of reaching a worldwide demographic can seem daunting or downright impossible. At the upcoming Road To CX Success Series, hosted by Retail Global and Power Retail, you can learn some of the tools needed to reaching a new demographic overseas.

How Can a Brand Go Global?

When going global, there are certain factors that must be considered before starting out. A business that has an omnichannel or a pureplay approach has the capabilities to reach an overseas market, especially when it comes to e-commerce. However, there are a few tips to consider before expanding.

  1. Understand Your Target Market

    Just because you want to expand your brand overseas, doesn’t mean you have to go big or go home. Reaching a new demographic is a huge step, and retailers have to put as much effort into understanding its overseas market as it does for its local demographic. In order to do this, take into consideration the cultural differences, language barriers and relevancy to the product. When entering a new market, you don’t have to pick the largest market – opt, instead, for the most relevant one.

  2. Simultaneously Be an Insider and an Outsider

    In relation to the aforementioned point, in order to truly understand your target market, you have to seek an insider’s view of the culture, daily activities and beliefs. Small things like slang can play a huge role in your branding, so make sure you’re equipped with expert knowledge on the location before entering it.

  3. Understand its Infrastructure

    When moving to a new country with your brand, understanding its business infrastructure is an imperative step. Do some research before entering a new market, no matter where it is you’re going. Check its logistics options, whether it supports click and collect, the payment options it provides and how other retailers reach their customers.

The event takes place over three sessions in Melbourne, Sydney and Brisbane. The Road To CX Success Series tackles the issues of going global, the hardships and how to overcome them. Featuring panellists from brands including Naked Wines, MAISON de SABRÉ, Forever New and many others, they will discuss the challenges, triumphs and the downright headshaking moments as they took their brand from Australia to the world.

For more information, and to register for a spot, be sure to check out the three locations that Retail Global will be visiting. 

Register for Melbourne  – 19 November

Register for Brisbane – 20 November

Register for Sydney –  21 November

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