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7 Tips for Engaging Your Customers Through Social Media Strategy
Look back at a few years and you’ll realise that it used to be enough for brands to have their website and be done with it, but this isn’t the case anymore.
Those companies with only a website and no social media accounts stand to fall behind their competitors and lose their customers. Over 95 per cent of adults aged 18 to 34 are likely to follow a brand on social media. Social media platforms allow you to expand your reach, attract more customers, and grow your business.
However, this is easier said than done. Luckily, there are ways using which you can improve your customer engagement on social media and set your brand on a path to success. Take a look.
Visuals Are Important
The average person has about 338 friends on Facebook. That’s 338 people who post their vacation photos, baby pics, and more and fill up a person’s feed. If you want your brand to stand out in the sea of status updates, Facebook ads, etc., you need to have appealing and compelling visuals.
Whether you’re sharing your own blog posts, lead generation quizzes or something in between, you’ll want to include amazing images relevant to your posts. Including a few videos in the mix will shoot your engagement rates through the roof, especially if you take advantage of Facebook Live videos, as they get six times more interactions than regular videos.
Create Valuable Content
The single most common mistake many marketers make is focusing on quantity over quality. ‘We need more leads, so we’ll post more content, and get more followers!’ – This isn’t exactly how this works, and you’ll soon turn from an active account to a spamming account.
If you want to engage with your followers and improve your qualified lead generation, you’ll need to create exciting content that has value. A fashion company might share tips on keeping your clothes looking brand new; an accounting firm might share insight into some unknown tax write-offs, etc.
Use a Personality Quiz Maker
Nothing can combine quality and quantity quite like lead generation quizzes. A personality quiz maker can help you quickly create a quiz that’s fun, engaging, and offers excellent value to your followers.
After all, who doesn’t want to know which Hogwarts house they belong in? Besides, using assessment software to create lead generation quizzes can offer you great insight into your own audience.
You’ll learn about their likes and dislikes, and get valuable data about your followers that you can use to improve your marketing strategy. Just remember to keep your quizzes short and fun. They shouldn’t take more than a couple of minutes to complete, and they should always have positive results that are shareable.
Be Active on Social Media
Consistency is the key if you want to engage your customers on social media. You’ll want to be posting valuable content regularly. So, create a posting schedule and stick to it.
There are two things you need to avoid:
- Posting too often
- Not posting often enough
Spamming your followers is never a good thing, as they’ll simply learn to ignore your posts. On the other hand, if you don’t post regularly and weeks and months go by without any activity on your accounts, you’ll appear unprofessional.
Try to post something at least a couple of times a week on all your accounts. You can choose a social media management tool to keep track of your posts and stay organised.
Respond to Comments
You cannot hope to improve your engagement rates if you don’t make an effort to engage with your customers. Quick, personal responses to comments are a perfect way to build a relationship with your followers.
If someone shares a positive experience with your company, thank them for their feedback. The same goes for negative comments. More than half of all consumers expect a response after a negative review, so make sure to talk and listen to your followers.
Stand up for What You Believe in
Do the words ‘consumer consciousness’ mean anything to you? They should. Today’s consumers are very much aware of what’s going on behind closed doors, and they want to support companies that share their own values. While it was once advised for companies to stay out of political and social discussions, today it is a must.
Seventy-five per cent of people will shop at a company that supports an issue they agree with. Share your values on social media, share social responsibility, and support the causes that match your business culture.
Let Your Brand Personality Shine
Your company should have an authentic and consistent brand personality. Whenever you share posts, engage with your followers in the comment section, or talk about important social causes, you should have a unique brand voice that shines through.
If you have a few different employees in charge of your social media accounts, use the assessment software to test and educate them on your brand personality, so that your voice can stay consistent across different platforms.
Don’t Stop at One Strategy – Research More, Try New Things and Put In Your Best Effort.
Improving your engagement rates on social media is an ongoing process that takes some time and effort. Make sure that everyone involved in your social media marketing strategy is on the same page, and keep everyone updated on what your goals are and how you plan to get there.
The key things that you should focus on when trying to engage with your customers through social media are:
- Compelling visuals
- Valuable content
- Fun and engaging lead generation quizzes
- Social media activity
- Responding to comments
- Supporting meaningful causes
- Presenting an authentic brand personality
These tips can help you better engage with your customers; you may improve your lead generation, and be able to take full advantage of social media. Following each of these steps and combining them can set your business on a path to success.
Angela White is an ed-tech enthusiast with a passion for writing for the consumer market in the areas of product research and marketing using quizzes and surveys. Having a knack for writing and an editorial mindset, she’s an expert researcher at a brand that’s known for creating delightfully smart tools such as ProProfs Quiz Maker.
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