InStitchu is launching a womenswear line, which the retailer predicts may account for 30 to 50 percent of its revenue in the next 12 to 18 months.
The Australian retailer is best known for its tailored suits and made-to-measure attire for men.
The launch was planned for mid-March, but the pandemic forced it at a later date.
The online menswear retailer will begin creating a range of suits and separates for women.
“We are incredibly excited to launch InStitchu Woman – custom, tailored womenswear,” said James Wakefield, the Co-Founder and Managing Director on InStitchu on LinkedIn.
The range of womenswear includes the retailer’s ‘signature modern twist on old-world tailoring’.
While made-to-measure suits aren’t exactly a competitive landscape, many women began ordering their own suits from InStitchu, despite only creating patterns for men’s bodies.
“We’re really excited with the collection. It appeals to the female who wants to wear a corporate style suit to work, but also to the female who wants to wear a suit as a fashion item and mix and match a blazer with jeans on the weekend,” said Wakefield.
The retailer anticipates that the womenswear line could drive anywhere from 30 to 50 percent of revenue in the next 12 to 18 months.
“Our business is about giving customers what they want, even if our customer base changes over time,” Wakefield explained.
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