Is Camilla and Marc’s Digital Store the Future of Retail?

This platform aims to replicate the in-store experience for consumers, offering wardrobe advice, styling sessions and personalised shopping.

“The new e-boutique brings our store experience to life in the digital world through innovation and a highly personalised experience,” said Marc Freeman, the CEO of Camilla and Marc. “Our customers around the world can now have access to 24/7 shopping, in a rich brand environment that is built on convenience, first.”

In addition to this store, the retailer is introducing same-day contactless delivery and returns, Apple Pay and a personalised search. The retailer’s personalisation method features a ‘shoppable journal’ and identifies products specific to the user.

“Now, more than ever, customers are looking for online shopping that offers a convenient and seamless experience from the comfort of their living room,” Freeman explained. This new era of the brand is about building deeper customer connections at a time where it’s needed the most.”

Moreover, this new platform allows consumers from around the globe to shop, which ‘bridges the gap’ between the retailer and the customer. “Bridging the gap between the physical retailer and online experience in a meaningful way is the future of online shopping, and we are excited to be bringing this to our global customers,” Freeman said.

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