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JAM the Label Celebrates Five Years

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By Published On: February 26, 20240 Comments

Homegrown Adaptive Clothing Brand JAM the Label is celebrating its birthday week by highlighting some iconic moments from the brand’s journey.

Launched in 2019, JAM The Label has since become a staple for many. Trendy, stylish, and adaptable, their enhanced streetwear designs are functional for all customers. From sensory friendly tagless materials, to magnetic zips and closures, JAM The Label’s clothing is specially adaptable for a number of needs and provides a much needed alternative to simply dealing with the difficulties that arise from non inclusive clothing.

Five years ago, the brand launched in February 2019 with a single product – a wheelchair-accessible jacket inspired by the co-founder’s work as disability support workers with their clients Jack and Maddie, the namesake for the brand. 

“JAM was born from the needs of Jack and Maddie, but as Occupational Therapists and Disability Support Workers we deeply understand how diverse the disability community is and that our designs need to cater to as many dressing needs as possible” says Molly Rogers, JAM’s co-founder.

This week, the brand kicks off the birthday celebration by highlighting five iconic moments over five days of deals throughout their birthday week.

“We are feeling very sentimental as our fifth birthday approaches. We wanted to celebrate with our JAM community, many of whom have supported us since our very first product launched in February 2019.” says Molly.

Moments to be highlighted include the iconic and viral “Fix The System, Not Me” trench that disability advocate and Heartbreak High actor, Chloé Hayden, wore at Australian Fashion Week in it’s first ever adaptive fashion runway.

Other highlights to be featured this week will be JAM’s artist collaborations with Artists with Disability, Digby Webster and Studio A’s Emily Crockford.

Co-founder Emma Clegg reflects on the past five years. “We can’t believe it’s already been five years, but when we look back there have been so many amazing moments. We showcased the first ever adaptive fashion runway at Australian Fashion Week in 2022, we were amongst the first brands to launch as part of the Adaptive Edit for the ICONIC in 2021, and we were named in Forbes’ 30 under 30 last year. It’s been busy!”

Looking ahead, “We feel like we have achieved so much as a small business, but we are looking forward to continuing to strive for inclusion of people with Disability within the fashion industry, and we cannot wait to keep making clothing accessible for years to come,” said Emma.

About the Author: Rosalea Catterson

Rosalea is the Editor of Power Retail. With a keen interest in consumer behaviour and tech, she covers everything ecommerce and hosts the Power Retail Power Talks Podcast.

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