Inclusive clothing brand JAM the Label is driving a new physical presence next year in partnership with Vicinity Centres’ Parcel Concierge program at The Glen in Melbourne.
JAM the Label is an inclusive fashion brand offering adaptive clothing. The brand was born in 2019 from co-founders Molly Rogers and Emma Clegg’s experience as occupational therapists and disability support workers. The pair found that stylish adaptive clothing was inaccessible for many of their teenage and young adult clients and there was a lack of adaptive fashion that offers self expression alongside inclusivity. The pair ensure every item they develop is serviceable for different disabilities with “subtle additions or modifications to allow the wearer to put on and take off with ease, and to wear with comfort.” These include soft material, printed labels, and flat seams for those with sensory issues, stretchy fabric for different body types, magnetic zips and buttons, drop crotch trousers, side zips, and specially designed tote bags that are adaptable for display on the body, and attachable to wheelchairs. The company even implements subtle design choices that make the label inclusive for all like including placing logos on sleeves and the front of tops so people with straps, medical equipment, or wheelchair accessories covering their chest can show off the design on their clothes.
The company has its own online shop and is partnered with online marketplace The Iconic. This new foray into a physical shopping experience comes after a successful pop up store in The Glen shopping centre in Glen Waverley, Melbourne. The pop up store ran from November 28 to December 4. During the week long pop up, the brand achieved sales of 150% over their initial goal for the week. “Our first pop-up was a great experience with a lot of opportunities to connect with our JAM community,” said co-founders Molly Rogers and Emma Clegg. “Being an online store, in-person connections are limited, so we really enjoyed this aspect of popping up in a physical space.”
“After hearing feedback on how meaningful a permanent space would be for our customers, it’s definitely a priority in our business plan going forward,” they told Ragtrader. “For now, we’ll continue looking at ways to provide in-person shopping experiences and lead by example to showcase what accessibility can look like in retail spaces.
“We loved our first pop-up experience and will explore more ways to do this in the future.”
Through The Glen’s Parcel Concierge program, customers local to Glen Waverly can reserve JAM the Label products and head into The Glen shopping centre and try on clothing on site before committing to the purchase. They can then buy the item online and it will then be fulfilled by The Glen for same-day or next-day delivery, or click-and-collect.
The parcel concierge program is set to kick off in 2023 at The Glen. The shopping centre has a large changing room for customers to try on clothes, accessible for wheelchair users and people who use mobility aid devices. The accessible space is private and takes into account a variety of needs.
“The Parcel Concierge offers us a way to access a physical shopfront without taking a long-term lease,” JAM co-founders Molly Rogers and Emma Clegg said. “New services like this allows JAM to continue creating fashion opportunities for everyone to enjoy.”
This foray into omnichannel strategy is accompanied with the development of a “bright and funky” new collection set to drop March next year. JAM the Label has big plans for the next year and Clegg and Rogers say the dream for the brand is to open its own flagship store with a gold standard in accessibility which may come into fruition over the next year.
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