JD.Com Pounces on Australia

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By Published On: February 8, 20180 Comments

E-commerce giant, China’s largest retailer by revenue, has announced the opening of a local office in Australia as it accelerates growth in the ANZ region.

Some of the world’s biggest e-commerce companies, Amazon, Alibaba and now  can call Australia a second home. JD’s new Australia and New Zealand regional headquarters will be based in the heart of Melbourne’s CBD on Collins Street, with the company confirming it already has staff on the ground.

“Australian and New Zealand brands are in strong demand on, especially in the categories of food, agriculture, dairy and cosmetics,” says Winston Cheng,’s president of International. “This office will help local products access that demand.” will offer Australian and New Zealand brands and retailers access to its 266.3 million active users and reach to more than 900 million consumers through JD’s exclusive partnership with Tencent, and owner of popular Chinese social networking platform WeChat and China’s second most used mobile wallet, WeChat Pay.

“Our customers are demanding more and more high-quality products from Australia and New Zealand, and this move is a major step toward meeting that demand,” says Richard Liu,’s founder, chairman and CEO (pictured above) who is also China’s 9th richest man.

“Brands and retailers looking for a trusted partner who will both build their brand, and protect their IP in China now have an easy point of contact in the region.”

JD says it chose to locate in the Victorian capital because of the opportunities presented for e-commerce businesses including “access to an abundance of local suppliers, Australia’s only 24-hour shipping port and a supportive local government”.

The company’s Melbourne staff on the ground is focused on establishing a solid presence in Australia and New Zealand and helping aspiring brands to work with JD’s platforms. The operation of its ANZ headquarters will include business development officers that are available to engage Australian businesses on the JD platforms and provide solutions for Australian SMEs looking to access JD’s substantial user base.

JD’s largest partners and shareholders include Tencent and Walmart, giving the company strength across both retail and social media platforms. Almost exactly one year ago, JD’s biggest rival Alibaba launched its Melbourne office to focus on the ANZ region.

The Victorian government has welcomed the second of China’s largest e-commerce companies, saying JD’s new headquarters validates the state as being Australia’s e-commerce capital. “We’re excited to have such an important e-commerce company in opening its Australian and New Zealand headquarters in Melbourne – this move is confirmation that we truly are Australia’s e-commerce capital,” says Philip Dalidakis, Victorian Minister for Investment and Trade. He says the state government is “working closely with to connect them with businesses and opportunities here in Victoria and look forward to seeing the company go from strength to strength,”

“We look forward to strengthening and promoting the trading relationship between these two great countries and China,” adds Cheng.

About, Inc.
Chinese e-commerce giant was founded by billionaire Richard Liu. is one of two of China’s largest e-commerce companies, and the largest Chinese retailer, by revenue. Through its website, native mobile apps, and WeChat and Mobile QQ entry points, JD aims to provide its online consumers with a superior shopping experience. is a member of the NASDAQ100 and a Fortune Global 500 company. As of September 30, 2017, operated 7 fulfilment centres and 405 warehouses covering 2,830 counties and districts across China, staffed by its own employees.

Image source: The Australian ( chief executive Richard Liu)

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