Join the club! BoozeBud launches BudClub loyalty program

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By Published On: November 1, 20230 Comments

Online liquor retailer BoozeBud has entered the loyalty game with the launch of its BudClub loyalty rewards program.

Online liquor retailer Boozebud has announced the launch of its first customer loyalty program called BudClub.

Founded in 2014, Boozebud originally launched as a beer delivery company, the business expanded its offering to a variety of liquor in 2016 and featured a range of over 2,000 products across international and local brands. In May this year, the company collapsed into voluntary administration citing it had insufficient funds to continue operation. Just weeks after the announcement, the company was rescued, acquired by Hairydog Group. Founded in 2020, Hairydog was developed in lockdown with the vision to ‘bring the bar experience to your kitchen bench, through curating unique cocktail bundles, sourcing rare liqueurs and spirits and providing craft beer and wines all at the best prices.’ 

The launch of BudClub follows Hairydog’s vision to harness its popularity and revitalise and grow the business and the BoozeBud brand.

When Hairydog Group acquired BoozeBud, we knew it had a significant loyal customer base who love the brand, and its selection of over 5000 spirits, wine, beer and NOLO options. We want to reward those customers, along with those who might be trying BoozeBud for the first time, so we’re excited to launch BudClub and its array of offers and incentives,” said Erin Williamson, Chief Marketing Officer for the Hairydog Group.

The free to join BudClub allows customers to earn reward points with every dollar spent at BoozeBud, which can then be redeemed on future purchases. Bonus points can be earnt through other actions, such as creating an account, opting into SMS, social follow, and completing a survey. 

Power Retail research has found that the vast majority of shoppers at 84 percent say they have recently used a loyalty program in order to receive a discount or other reward. Only the minority at 16 percent haven’t utilised the advantages of loyalty programs. With the cost of living putting more pressure on customers, they are having to be more picky about where they spend their money, and offering rewards for loyal shoppers is key to getting ahead of the competition.  

“The launch of BudClub is just the first step in rewarding BoozeBud customers. We’re committed to growing this loyalty program with more rewards and benefits in the coming year, and giving our customers more reasons to choose BoozeBud for their next drinking occasion,” concluded Williamson.

All existing subscribed customers will be included in BudClub from today’s platform launch, ongoing customers will then be automatically added when they create a Shopify account with BoozeBud. 

About the Author: Rosalea Catterson

Rosalea is the Editor of Power Retail. With a keen interest in consumer behaviour and tech, she covers everything ecommerce and hosts the Power Retail Power Talks Podcast.

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