In collaboration with HealthPost, Flora & Fauna founder Julie Mathers has bought the company alongside fellow retailer Nourished Life from collapsed parent company BWX.
Flora & Fauna founder Julie Mathers has partnered with New Zealand-based online health retailer HealthPost to purchase the company alongside fellow ethical natural skin care and beauty retailer Nourished Life from the recently collapsed parent company BWX.
Last month, BWX was placed into voluntary admission. The company owned a range of natural skincare and health brands including Sukin, Andalou Naturals, Mineral Fusion, Nourished Life and vegan and cruelty-free marketplace Flora & Fauna. Its collapse was attributed to high operational costs and delays, stock issues, decreased marketing and promotional activity, and the general tough economic environment.
Flora & Fauna founder Julie Mathers departed the business in February last year, resigning as CEO. BWX acquired the eco-friendly and vegan-focussed retailer in May 2021 for around $30 million.
Alongside the Flora & Fauna acquisition, the deal includes the purchase of Nourished Life and will include IP, goodwill, websites, data and stock for both businesses for an undisclosed sum. Nourished Life was acquired by BWX in 2017. The natural skin care and beauty retailer started as a blog in 2011 and now boasts an extensive cruelty-free ecommerce store stocking over 7000 products, all subject to comprehensive screening for over 1000 harmful ingredients before being listed on the site and given the tick of approval.
Mathers has partnered with New Zealand-based online retailer HealthPost to make the purchase, registering a new company in Australia called The Future Collective.
According to an interview with Business News Australia, HealthPost approached Mathers to make the acquisition as a partnership. HealthPost has a strong ecommerce presence and extensive experience in the sector. Started in 1988, the B Corp Certified business has been delivering wellness across New Zealand for nearly 35 years. The company quickly got on board with ecommerce and boasts an impressive website and strong ethical values, aligning with those of Flora & Fauna and Nourished Life perfectly.
Speaking to Business News Australia, Mathers highlighted HealthPost’s ecommerce expertise and said she feels confident in their handling of Flora & Fauna and Nourished Life.
Nourished Life posted an update on its website today, expressing the company’s excitement over the acquisition. “We’re thrilled to have them [Mathers and HealthPost] onboard – and we know that you and your natural health are in safe and knowledgeable hands and we’re looking forward to this journey with you,” the update reads.
HealthPost CEO Abel Butler echoed the sentiment, saying, “We want to help these businesses flourish into the future. We recognise there is a lot of work to be done; with our experience in ecommerce, health, wellness and natural beauty, we are confident we are the right custodians of these purpose-driven brands.”
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