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KFC enters the ecommerce game with merch store

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By Published On: May 12, 20230 Comments

KFC has launched an Australian merchandise store with all profits going to the KFC Youth Foundation supporting youth mental health.

While the fast food giant has long partnered with various companies for merchandising, KFC has finally launched its own ecommerce merchandise store that is here to stay in Australia.

The KFC Merch store originally launched in the UK in July last year. The clothing and accessories range features 20 pieces of KFC bucket inspired tee shirts, hoodies, sweatshirts, and loungewear, as well as a varsity jacket and a variety of accessories like hats, socks, bumbag and slides.

Profits from the merchandise  will go towards supporting the KFC Youth Foundation and its charity partners including the Black Dog InstituteReachOut Australia and Whitelion. The foundation was developed as over 90 percent of KFC team members in Australia are aged under 25, and aims to support youth mental health. Since its launch in 2018, the KFC Youth Foundation has raised nearly $8 million for its cause through various merchandise pop ups and collaborations and other fundraising efforts.

“We’ve heard the demands and sometimes cries for the merch store to land down under for some years now, so fashion season felt like the perfect time for it to drop,” said Sally Spriggs, CMO KFC Australia. “We’re so excited to put KFC on the runway ahead of Sydney Fashion Week and even more thrilled to answer the call from our fans to bring this iconic range of merch to Australia with profits from sales going to support Aussie youth mental well-being through the KFC Youth Foundation.”

This is not the brand’s first foray into merchandise. The company has dropped limited edition merchandise for years and officially launched its UK iteration of the KFC Merch Store last year. The UK KFC Merch Store has seen great success with product drops selling out in minutes and the Australian store set to follow suit.

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About the Author: Rosalea Catterson

Rosalea is the Editor of Power Retail. With a keen interest in consumer behaviour and tech, she covers everything ecommerce and hosts the Power Retail Power Talks Podcast.

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