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Liquor Loot Saved by Just Wines in Top Shelf Acquisition

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By Published On: April 23, 20241 Comment

Online wine retailer Just Wines has rescued yet another Aussie liquor retailer from VA, adding to a growing portfolio.

Australian craft spirit subscription service Liquor Loot nearly lost it all when it collapsed into voluntary administration last month, but a lifeline has been extended by online wine retailer Just Wines to turn around and save the business. 

Just Wines is an Australian online platform founded in 2012 to support small wineries and provide an accessible platform for sellers and wine aficionados to connect. The online store stocks over 6000 wines from across Australia and Aotearoa New Zealand.

Nitesh Bhatia, founder of Just Wines, says “it would have been a shame to see Liquor Loot close its doors”. 

“Over the last few years Liquor Loot has established a compelling brand, and its unique business model, where customers can sample products in small bottle formats before committing to a full bottle purchase, has proven successful, with over 61,000 customers placing orders in recent years,” he says. 

“Adding spirits into our portfolio marks a new category for Just Wines, which positions us as a comprehensive liquor and beverage company. This acquisition complements our existing offerings, which includes non-alcoholic options from Sans Drinks and overall spirits with Liquor Loot, thus broadening our market appeal and strengthening our competitive position. We are always on the lookout for opportunities in the liquor industry.”

The sale, reportedly worth $1.2 million, was achieved by voluntary administrator Andrew Spring who just last year facilitated the $1.8 million sale of Nourished Life founder Irene Falcone’s booze-free drinks company Sans Drinks to Just Wines. 

“In the case of Liquor Loot and, previously, Sans Drinks, we have acted like a ‘matchmaker’ in a way, in that we have brought two synergistic businesses together and helped effect a sale,” Spring says. “The VA process takes the pressure off the directors and gives the business the best chance of survival. With Liquor Loot, partnering with an established, experienced online retailer will help improve the business and take it to the next level.”

Founded in 2016, Liquor Loot got its big break during the covid lockdown era, reporting 300 percent YoY growth in 2021. It hosts a variety of craft spirits, boutique wines, beers, and bespoke subscription boxes on its platform. 

Joel Hauer, Liquor Loot’s Founder & Director, says the sale marks the beginning of an exciting new era for Liquor Loot and that choosing to move forward with Just Wines “was a strategic decision”. “It offered us a unique opportunity to utilise their extensive warehouse facilities, leverage their logistics capabilities, and benefit from their experienced staff and shared overheads. This synergy between Liquor Loot and Just Wines is set to fast-track our path to profitability under the new ownership, creating a right-sized platform for success in a competitive market,” says Hauer.

“I’m proud that the Liquor Loot brand will live on and continue to provide a rewarding experience for our loyal customers. I’m excited to see the brand grow beyond its current boundaries, recapitalised under new management to explore new markets and product categories including collaborations with the wider Just Wines group of businesses. My focus will be on ensuring that our core values of education, experience, and a high-quality curated selection of world-renowned spirits will continue to guide the company. I look forward to contributing to its future success and witnessing the brand grow and evolve, continuing to delight customers with exceptional liquor tasting experiences.”

About the Author: Rosalea Catterson

Rosalea is the Editor of Power Retail. With a keen interest in consumer behaviour and tech, she covers everything ecommerce and hosts the Power Retail Power Talks Podcast.

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One Comment

  1. Teknik Telekomunikasi April 27, 2024 at 4:14 PM - Reply

    How did Just Wines rescue top-shelf liquor inventory, and what impact did this acquisition have on the liquor industry? Regard Telkom University

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