Lovisa Reports Profitable First Half as Footprint Expands
As the jewellery retailer enters its 50th market, Lovisa reveals sales are up across the board in the first half of FY25.
Lovisa has announced a solid financial performance for the first half of FY25, with notable growth in revenue, profit, and gross margin.
The company reported a revenue of $405.9 million, marking an 8.8 percent increase year-on-year. According to Lovisa, this growth was primarily driven by the continued expansion of its store network, with a slight 0.1 percent increase in comparable store sales over the prior half-year.
The company also reported an increase in Gross Profit, which grew 11.1 percent year-on-year. Gross Margin continued to be a highlight, rising by 170 basis points to 82.4 percent.
EBIT is up 10.7 percent to $90.2 million, and NPAT is up 6.5 percent at $56.9 million.
Chief Executive Officer, Victor Herrero, noted the company’s ability to maintain growth despite challenging market conditions.
“Lovisa has once again been able to deliver solid sales and profit growth, with the highlight another outstanding Gross Margin performance, and the store rollout accelerating in Q2. I want to again share my appreciation to the global Lovisa team for their hard work to be able to achieve these solid results,” he commented.
In the half, Lovisa opened 57 new stores, bringing the total to 943 across the 49 markets it operates in. In Europe,sales reflect continued new store growth with 25 new stores opened for the period with store growth accelerating in the UK and Ireland. The Americas region saw continued store rollout with 11 new stores, with growth primarily in Canada, and the Asian market remains subdued, with both comp sales and store rollout below expectations.
This month, Lovisa will be entering its 50th market with its launch into Zambia.
Investments in team structures and technology have been a key focus to support Lovisa’s expanding global business.
Looking ahead, Lovisa remains focused on further expanding its store network, executing on operational efficiency, and maintaining strong cash flow to support its future growth initiatives.
Trading for the first seven weeks of the second half of FY25 saw comparable store sales for this period up 3.7 percent. Total sales for this period are up 12.9 percent on the same period in FY24, and since the end of the half, they have opened 16 new stores.
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Investments in structures and technology are important
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Investments in structures and technology are important
These reports are so interesting. I appreciate them.
Kudos to Lovisa for a stellar first half of FY25! The store network growth and solid profit increase highlight your team’s dedication and global vision.
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Increased finance is a good sign for development.
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It’s impressive to see Lovisa maintaining such a strong gross margin of 82.4 percent while navigating a tricky retail climate. Expanding into a 50th market with the launch in Zambia shows they aren’t slowing down their global footprint strategy anytime soon.
i think so
The contrast between strong total sales growth and almost flat comparable-store sales is the important part of this result. Rapid store expansion can create impressive top-line momentum, but the next test is whether local demand and operating discipline remain consistent across very different markets. The investment in technology could be particularly useful for faster product-content localization and for measuring which collections resonate by region. I work with SoraAI Pro on short retail-video workflows, and a modular approach that keeps product details accurate while adapting scenes and language for each market could support that expansion without making the brand feel generic.
Impressive results from Lovisa — expanding into a 50th market shows real strategic ambition. The 82.4% gross margin is a standout metric. Store rollout execution at this scale is no small feat, and the early H2 comp sales uptick of 3.7% suggests the momentum is holding.
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Lovisa’s strong first-half performance shows how effectively its global expansion strategy is translating into profitable growth. The 82.4% gross margin is particularly impressive given the challenging retail environment. It will be interesting to see whether the company can sustain this momentum as it enters its 50th market and continues investing in technology and operational efficiency.
This was useful, especially the way it framed the company reported revenue in a direct and readable way. It gives enough context to follow the idea without feeling like the reader has to already know the whole background.
I enjoyed the angle on the company reported revenue. The post has a nice balance of explanation and practical detail, which makes it easier to remember the main point after reading rather than just skimming past it.
The contrast between the 8.8% revenue increase and only 0.1% comparable-store growth makes the role of the 57 new stores especially clear. The 170-basis-point gross-margin improvement is arguably the stronger signal, because it suggests the expansion has not come at the expense of pricing discipline. The second-half comparable-store increase to 3.7% will be important to watch as Lovisa enters its 50th market.
Entering a 50th market while still reporting sales growth across the first half of FY25 is a strong signal that Lovisa’s format travels well. It would be interesting to see how much of that growth is coming from new store openings versus like-for-like demand and online discovery.
Lovisa reaching its 50th market is a pretty strong signal that the low-cost, trend-led model still has room to travel. I’d be curious to see how much of the first-half sales growth came from new store openings versus comparable store performance, especially as the footprint keeps expanding.