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LSKD hits the road with unique retail store

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By Published On: September 13, 20230 Comments

Homegrown activewear brand LSKD has unveiled its innovative double decker shopping experience.

LSKD has launched a unique retail store on wheels. The activewear brand with a street style edge has bought to life a concept five years in the making. LSKD has decked out a double decker bus in its distinctive black and white branding and will be taking it to the streets over summer bringing to select fitness community locations functional workouts, exclusive product shopping and recovery sessions, with air conditioning, couches, massage guns, and recovery drinks awaiting.

Dubbed the BAF Bus – the Big As F*ck Bus, the retailer has decked out the first floor as a retail area and the top floor as a workout recovery zone and chill out zone. Workout equipment will also be stored on the bus with wall ball targets that attach to the side of the bus. 

Founder and CEO Jason Daniel says the idea started about 5 years ago by LSKD Head of Design, Dylan Osbourne.

“This has been a long time in the making, and we’re so excited to see the BAF bus on tour very soon,” Daniel said.

“We plan to visit local fitness communities such as gyms, outdoor community events, run clubs, bootcamps, fitness centres, charity fundraisers with our partners, and much more.”

The ‘Chase the Vibe” tour kicks off at Fitstop in Coffs Harbour, New South Wales on October 4 with dates across Sydney planned for the rest of the month, and more promised to follow

The Australian activewear company has seen huge growth in its sixteen years in the game. Started in 2007 by Jason Daniel, LSKD (pronounced Loose Kid), the Queensland based company boasts a huge online presence and eight physical stores, including seven across Australia and one international store in San Diego.

The business started as Loose Kid, a wholesale activewear business. In 2018, the company began to shift away from the wholesale model that it had used since inception, and focused instead on online sales, rebranding as LSKD and taking on a sleek, functional and stylish new image which rocketed it towards even more success. Its street style aesthetic and fitness community focus has built it up to cult status among its followers.

“We have lots of plans for the BAF Bus, and this is just the start of the tour,” Daniel said.

“Our goal is to send the BAF Bus around Australia and create a community nationwide.”

About the Author: Rosalea Catterson

Rosalea is the Editor of Power Retail. With a keen interest in consumer behaviour and tech, she covers everything ecommerce and hosts the Power Retail Power Talks Podcast.

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