Luxury Escapes open bricks and mortar store

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By Published On: November 25, 20220 Comments

Online travel retailer Luxury Escapes has opened a pop-up retail space in Chadstone.

Joining the omnichannel shift, Luxury Escapes has this week opened the doors to its pop-up retail space in Chadstone. The store will bring exclusive deals to in person customers. Luxury Escapes’ Chadstone pop-up will enable customers to book a variety of exclusive in-store escapes and experiences, including for destinations such as Bali, Thailand, Maldives, Vietnam and Australia. Customers will be able to explore holidays that feature bucket list tours, inclusive drinks and dining, and access to hotel grand openings.
A recent survey of more than 4,000 Aussies by Luxury Escapes indicates that room upgrades, bucket list experiences, fine dining and spa treatments are high on the list for travellers looking for indulgence while on holiday in 2023. “For the overwhelming majority of Australians, travel is top of the spend list in 2023,” said Luxury Escapes CEO and co-founder Adam Schwab. “And with life now well and truly back to ‘normal’ and cost of living front of mind, consumers are looking for the best exclusive deals and expert advice to help them plan the trip of their dreams and find seamless ways to maximise the whole experience.” He says the pop-up will give customers access to in-person guidance from the team of Luxury Escapes’ travel experts, from how to build a personalised itinerary and discovering elevated experiences, as well as access to exclusive in-store offers.

Customers can avoid the queues by booking in advance online which will also enable Luxury Escapes agents to offer a personalised, end-to-end concierge experience.

Luxury Escapes was founded in 2009 and acts as a virtual luxury travel agent. Customers can book 4 and 5-star accommodation through the website. While the travel industry suffered during the peak of COVID, Luxury Escapes managed to adapt by creating automation tools where customers could lodge refund requests with ease. “During the pandemic, Australians still wanted to holiday domestically – we actually sold more packages than ever,” said Schwab. “When borders reopened last October there was an initial surge to destinations such as Fiji, but then Omicron hit and things slowed down. It seemed people were far more concerned about how governments may react than of COVID itself.”

Off the back of travel restrictions, adaptation is key in the industry. Luxury Escapes have once again met customer demand by joining the shift to omnichannel strategy as customers make their way back to bricks and mortar shopping

“This is just the beginning of what we plan to be an immersive and exciting in-store experience at Chadstone in 2023,” said Schwab.

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About the Author: Rosalea Catterson

Rosalea is the Editor of Power Retail. With a keen interest in consumer behaviour and tech, she covers everything ecommerce and hosts the Power Retail Power Talks Podcast.

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