Marketplacer Secures Funding with Salesforce

The technology Platform as a Service (PaaS) company is pushing forward in its acceleration strategy by securing a round of funding with Salesforce Ventures and a ‘closer alignment’ with Salesforce Commerce Cloud.

In Q4 of 2020, Marketplacer secured a capital raise of $20 million and announced it would be expanding into the North American market. Jim Stirewalt has been named the North American President as part of the announcement.

Additionally, Marketplacer is now certified for the Salesforce partner marketplace, which adds further capability to Salesforce Commerce Cloud’s customers.

The two companies have plans to ‘innovate’ and align closely with customers and make it easier for Salesforce customers to develop a marketplace strategy.

“It is fantastic to be able to include Salesforce, an iconic name in the world of digital innovation, in the evolving Marketplacer story,” said Jason Wyatt, the Co-Founder and Executive Chairman of Marketplacer.

“We have a shared vision to connect business and its customers in new ways to enable them to grow faster, and with this partnership, we are both able to deliver on these objectives even further.”

Marketplacer has secured a partnership with Salesforce | via Marketplacer

Currently, Marketplacer works with brands including Myer, Nokia, Surfsticth, Providoor and Bob Jane T-Marts.

“Marketplacer is tapping into one of the most consequential trends for the industry. Marketplacer and Salesforce Commerce Cloud are well-positioned to support our joint customers as consumers increase their digital spend and sellers seek new direct routes to reach their customers,” said Rob Keith, the Head of Australia at Salesforce Venture.

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