Shopper Profile Report – Next Gen Shoppers

Get the Shopper Profile Report – Next Gen Shoppers – – plus more than 80 other Research Reports, Shopper Profile Reports and Best Practice Guides with a Switched ON Membership – all for just $1299 for 12 months.


Switched ON: What you get

Research studies on hot retail topics

The latest online retail industry insights on hot topics such as Buy Now, Pay Later, Last Mile Delivery and Loyalty Programs, with new Reports out each month.

Shopper Profile Reports on key retail audiences

Access to a growing pipeline of great content, with major reports on Retail Apps, Sales Events, Next Generation Shoppers and Amazon Australia: Year 2 plus Shopper Profile Reports on Fast Fashion, Homewares, Health Products and heaps more coming up.

Retailer Performance Rankings

Unlimited access to our Retailer Performance Rankings, a constantly updated ranking of the top 200 online retailers in Australia based on more than 30 performance metrics.

Best Practice Guides on digital marketing and strategy

Instructional guides on everything you need to know to successfully grow your retail business.

Plus, dozens of Industry Whitepapers, Special Reports and much, much more!


* Retailer price only. For agency & supplier enquiries, please click here

Our Content

With new content coming online all the time, Switched ON Insights gives you the access you need to succeed and thrive as an online retailer. The best thing is, as a member, all content is available for download 24-7.
Learning Resources
Learning Resources

After more than a decade as a thought leader in Australian online retailing, Power Retail has built a wealth of knowledge and expertise. Our Learning Resources include more than 50 Whitepapers, Special Reports, E-Commerce Books, Website Best Practice Guides and Tip Sheets. Whether you’re optimising your website to drive conversion, developing a digital marketing strategy or investing in a new e-commerce platform, our Learning Resources have got you covered.

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Retail Insights
Retail Insights

Power Retail market research covers a broad range of key topics impacting online retail in Australia. Based on interviews with our panel of more than 1 million Australian shoppers and 12,500 retailers and industry suppliers, our monthly Reports provide the insights you need to drive e-commerce growth and profit. Content includes:

  • Buy Now, Pay Later: Fad or Future?
  • Discounting:
  • Delivery:
  • Amazon Australia:
  • Influencers:
  • The E-Commerce Leaders Playbook (including the Power Retail Top 100 Online Retailers)
  • 2019 Quarterly Review

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Retailer Performance Rankings
Retailer Performance Rankings

The Retailer Performance Rankings were developed by Power Retail to assess the performance of Aussie online retailers based on more than 30 metrics. Building on Power Retail’s own proprietary, the Rankings are updated weekly, allowing users to contrast the performance of their online retail business with their competitors and the broader online retail industry.

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Shopper Profiles
Shopper Profiles

Each profile includes 50+ charts describing the online shoppers needs, behaviours and attitudes. Online Shopper Profiles available or coming up soon include:

  • Fast Fashion
  • Homewares
  • Health & Beauty Products
  • Small Technology and Devices
  • Luxury Fashion and Accessories

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Got questions about Switched ON Insights?

Contact the Power Retail team with any questions or comments by clicking here, emailing [email protected] or calling 03 9103 2300