Merged Mr Yum and me&u Reveal New Brand Identity

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By Published On: December 1, 20230 Comments

The F&B tech platforms will operate under the me&u name with a visual refresh combining the brand identities.

In September, mobile food and beverage sales/marketing companies me&u and Mr Yum announced their decision to join forces in an all-stock merger. Both companies had been in competition with eachother since they were founded as tech start-ups in 2018 – me&u in Sydney and Mr Yum in Melbourne. They provide the hospitality industry with mobile ordering and guest marketing through QR code technology. 

The pair have completed the merger and have revealed the merged business will operate under the me&u name, with a fresh visual identity that “pays homage to the best of both brands.”

Mr Yum co-founder, Kim Teo will lead me&u as Chief Executive across the business which operates with over 6000 food brands in Australia, the UK, and the US. 

According to the company, the new brand icon represents togetherness and perfect pairings – technology & humanity, server & customer, restaurants & community.

“It makes a lot of sense from a business point of view to stop butting heads and start working together, said CEO Kim Teo. “But it makes even more sense from a customer perspective because we have the opportunity to build a best-of-the-best product that venues and their guests love.”

New and improved features include flexible ordering capability including a staff app for upselling, proprietary CRM, email & SMS marketing tools, loyalty, guest feedback, and lots more.

The company has also invested in its support team with real human support coverage available 24/7 with an average response time of under 36 seconds. And the product and engineering teams now make up a larger percentage of the merged company, ensuring the best of both products converge into one ‘super product’.

According to Kim, the merged business won’t make any significant changes this year.

“Now that the merger is complete and our teams have come together, we’re laser-focused on making sure this is a successful holiday season for our customers and that we look after them,” Kim said.

About the Author: Rosalea Catterson

Rosalea is the Editor of Power Retail. With a keen interest in consumer behaviour and tech, she covers everything ecommerce and hosts the Power Retail Power Talks Podcast.

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