Coles Launches Contactless Payment Solution ‘Coles Mobile Wallet’

By Katherine Gray | 16 Jul 2014

National retail chain Coles releases Coles Mobile Wallet to offer customer convenience in the form of contactless payments.

The latest in contactless payments sees national giant Coles claim a ‘retail first’ in payment technology.

Responding to the growing popularity of ‘tap and go’ payments Coles has launched its own contactless payment technology called “Coles Mobile Wallet.” Providing a convenient payment option and the ability to track purchases and flybuys account points, the Coles Mobile Wallet is the latest addition to the Coles credit card family.

Physically attaching to the back of the customer’s mobile phone, Coles Mobile Wallet integrates the Coles Pay Tag feature and existing PayPass terminals to completely streamline the shopping experience. The card also efficiently combines contactless mobile technology and a loyalty card to minimise customer hassle.

The launch of Coles Mobile Wallet matches the release of a Coles Mobile App, which further strengths the retailers mobile strategy.

Richard Wormald, Coles General Manager of Financial Services said, “We understand that Coles customers are doing even more from their mobile devices – whether that be surfing for recipes or managing their finances. With this in mind, it is exciting to launch the Coles Mobile Wallet which puts customers in control of their spending and introduces Australians to an entirely new way to pay.”

Coles Mobile Wallet is billed as a “testament to the growing appetite of Australians for fast, simple and secure payment methods,” by Andrew Cartwright, SVP & Country Manager of MasterCard Australia. With one in two transactions below $100 now made with contactless technology, Coles Mobile Wallet makes sense.

Further supporting the launch is success of Coles Pay Tag, with 77 percent of customers finding the technology more convenient than using a traditional credit card. With “more than 320,000 contactless terminals” now nationally available, retailer specific ‘tap and go’ mobile payment technologies will only becoming increasingly more common.

In other news for the retailer, Coles has also announced a joint venture with GE Capital.

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