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MyDeal joins Everyday Rewards loyalty program

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By Published On: January 23, 20230 Comments

At six months since Woolworths Group acquired an 80 percent stake in MyDeal, the online marketplace has now been integrated into Woolworth’s loyalty scheme.

Everyday Rewards has over 13 million Australian shoppers using the free card to access the loyalty program, earning one point per dollar spent at a variety of retailers across the country and online. At Woolworths and BIG W, Everyday Rewards members enjoy a $10 discount on a future shop, or 1000 Qantas points, for every 2000 Everyday Rewards points earned. These rewards points can be acquired both in store and online. In October last year, the supermarket giant introduced a subscription element. For a $7 monthly fee, Everyday Extra members can triple their earnings, getting three points per $1 spent. The subscription service has additional benefits with 10 percent off one shop per month with a maximum spend of $500. Beyond its Woolworths Group Partnership, Everyday Rewards has an additional 1 million users across BWS, Ampol, EuroGarages (was Caltex/Woolworths), Qantas, Origin Energy, HealthyLife, PetCulture, Superpharmacy, Marley Spoon, Everyday Market, and Bupa, and now MyDeal.

“MyDeal shoppers know we are serious about value and bringing the best offers to our customers,” said Sean Senvirtne, CEO at MyDeal. “Becoming a part of the Everyday Rewards program means that not only will our customers earn points with every purchase, but they’re now able to use those points on purchases that matter most – whether that be money off their grocery shopping, Qantas points, or gifts.”

Loyalty programs are becoming increasingly important for retailers with customers looking not only to save, but to return to trusted retailers. Power Retail surveyed online shoppers in December 2022 and found the vast majority of respondents at 84 percent of have recently used a loyalty program in order to receive a discount or other reward. Fifty-one percent said they had made a decision about where to make their purchase based on a loyalty program offering. Additionally, the research found that not only do loyalty programs impact where shoppers purchase from and how much they spend, but there is also a connection to higher frequency of purchase, with 79 percent of respondents more likely to purchase more often from a retailer they have a loyalty membership with.

As its special launch promotion, members will also benefit from 2000 bonus points (equivalent to $10 in value) when they link their Everyday Rewards card to MyDeal and spend $100 or more in one transaction.

Everyday Rewards General Manager Glenn Baker said: “Our Everyday Rewards members are already saving hundreds of dollars every year by boosting bonus point offers, shopping ‘partner offers’ in the Everyday Rewards app and redeeming fuel discounts. Every month, 1.3 million Everyday Rewards members save at least $10 off their shop.

“With millions of products available at MyDeal, Everyday Rewards will deliver even more value to members by earning points on more of the everyday products and brands that they need and want.”

The e-commerce landscape is changing. With a Power Retail Switched On membership, you get access to current e-commerce revenue and forecasting, traffic levels, average conversion rate, payment preferences and more! 

About the Author: Rosalea Catterson

Rosalea is the Editor of Power Retail. With a keen interest in consumer behaviour and tech, she covers everything ecommerce and hosts the Power Retail Power Talks Podcast.

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