MyDeal Partners with Neto for App Launch

The online retailer will be working with the platform to allow Neto merchants a turnkey solution to help them sell on the MyDeal marketplace.

This partnership will ‘open the door’ for Neto merchants to start working with the Australian online marketplace, explained Joshua Mangan, the COO of MyDeal.

“It is imperative for retail marketplaces to provide merchants with seamless integration options, and the new MyDeal App on the Neto platform helps solve this problem,” he told Power Retail.

This new integration will enable merchants to list products, manage orders and sync inventory on the MyDeal platform. This comes two years after integrations with Channel Advisor, Intelligent reach, Shopify, Omnivore and Comestri.

Ryan Murtagh, the CEO of Neto, said the e-commerce platform is excited to work with MyDeal as it helps accelerate its mission to grow further across Australia.

“We’re excited to partner with MyDeal, bringing their leading Home and Garden marketplace to our merchants,” Murtagh explained. “Selling through marketplaces like MyDeal offer Australian retailers and wholesalers the ability to rapidly scale their businesses, with little to no marketing spend.”

“As a leading unified ecommerce platform, we’re here to simplify the complexity of scaling a business across multiple marketplaces and channels, removing limitations that would otherwise hold them back. Adding MyDeal as an official sales channel helps continue that mission, ensuring that Australian merchants can sell in more channels with ease and manage it all from one place,” he continued.

MyDeal is partnering with Neto to launch its app

MyDeal listed on the ASX in October 2020 and has reported a 217 percent increase in gross sales to $126.7 million in its H1 FY21 results. Despite the growth across the board, the retailer’s shares have dipped since its launch on the ASX. Its starting share price was $1.75 per share and is currently sitting at 96¢ a share, with a 1.05 percent increase from last week.

As part of its growth strategy, the retailer will roll out its iOS and Android apps in Q2 of this year, and further expand its Machine Learning and AI capabilities.

“We will continue enhancing a seamless customer experience. We’re launching mobile apps for iOS and Android, implementing one-to-one real-time AI and machine learning into all interactions, and increasing our private label offer while optimising promotional support to realise the higher-margin potential of this product range,” said CEO, Sean Senvirtne, in February.

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